Author: Angela Ruth

"Leadership Success 2023"
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Woman Leaders Share Successes at Marketing Awards 2023

Women’s History Month, celebrated every March, acknowledges the contributions women have made in diverse fields across art, science, politics, social justice, and more. This commemorative period highlights women’s accomplishments, their roles as trailblazers, pioneers, and leaders, and emphasizes their integral role in shaping our societies.

The 2023 Class of Women in Marketing Awards allowed female …

Multicultural Festival Launch
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UF Students Launch Inaugural Multicultural Day Festival

The University of Florida’s (UF) Bateman Team recently launched the inaugural Multicultural Day Festival in Gainesville. The festival was a lively celebration of diverse cultures, backgrounds, and identities.

This unique event, organized by five senior UF students, showcased traditional arts, cuisines, and performance from the around the world. It created a platform for community members …

Dynamic Pricing
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Wendy’s Dynamic Pricing Plan Sparks Controversy

Not long ago, Wendy’s CEO, Kirk Tanner, sparked a hot debate by hinting at possible dynamic pricing. As a result, he attracted hefty criticism and a potential boycott threat from many disgruntled customers on social media. Stakeholders and industry analysts were left guessing whether this proposal could potentially diminish the brand’s worth and popularity.

However, …

"Drought-Impacted Businesses"
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Michigan Governor Promotes Aid for Drought-Impacted Businesses

Michigan Governor Gretchen Whitmer is encouraging small businesses struggling with unusually high winter temperatures to utilize the financial support available from the Small Business Administration (SBA). She believes that these funds can provide essential relief for companies negatively affected by these extreme weather conditions, emphasizing the vital role small businesses play in Michigan’s economy.

Due …

Vibrant Rave
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Clémence Mira: Illustrating Rave Culture Vibrantly

French illustrator Clémence Mira is known for her distinct ‘bumpy’ line style that perfectly encapsulates the vibrant energy of rave culture. Her artwork centers around the raw power of the music, the uninhibited freedom of the participants, and the strong community ties that define this subculture.

Her illustrations often burst with color, showcasing exaggerated figures …

"Startup Founders Hiring"
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Hiring Ex-Startups Founders: Pros, Cons, and Potential

Industry insiders are recognizing the unexplored potential in recruiting ex-startup founders despite concerns over their independent spirit. These pioneers can provide innovative solutions and fresh perspectives, especially if the firm can strike the right balance between reining them in and setting them free.

As Chris Kimera of Techtiq Solutions points out, ex-founders possess unique traits …

Innovative Beverage Branding
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Innovative Design Studio, The Young Jerks, Excels in Food and Beverage Branding

The Young Jerks, an innovative design studio, thrives in the food and beverage industry, breaking design norms to create memorable packaging and compelling branding.

Known for their sustainably conscious, daring design, their work stands out, increasing the audience engagement ratio for brands they collaborate with. Their diverse portfolio highlights their unique style: quirky yet exceptionally …