Author: Angela Ruth

Skills Enhancement
News

Students Enhance Skills, Boost Gallery Appeal

West Liberty University graphic design students recently teamed up with a local gallery in Wheeling’s Centre Market area for a practical project underpinning their professional development.

This unique collaboration involved the development of a brand-new image for the gallery, requiring strategic creativity, accurate audience identification, and the crafting of a visually compelling brand aesthetic aligning …

"Shaping Future"
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Women Shaping Future of Marketing Industry

The landscape of the corporate world is rapidly evolving, with women leading the charge in the marketing field. These change-makers are balancing domestic and professional lives, breaking glass ceilings, and rewriting the marketing game with innovative strategies. Their contributions ensure a more balanced, fair, and inclusive work environment while revolutionizing business operations. Here are the …

"Expert Urges"
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Expert Urges Royal Family to Refine PR Strategy

A communications specialist from Northeastern University suggests that the Royal family’s PR strategy needs an overhaul. This comes after the Duchess of Cambridge, Kate Middleton, was involved in a series of controversial incidents. The expert proposed a transparent and relatable communication approach, as the society shifts norms and the influence of digital media grows.

Kensington …