Elon Musk Biography Builds His Brand
Elon Musk, the visionary entrepreneur, has cemented his reputation as a symbol of innovation and progress. As the driving force behind a myriad of companies in areas such as electric cars, space missions, and green energy, Musk’s ambitious objectives and technological pursuits have garnered global interest. This piece provides an overview of Musk’s life, his …
Samsung vs. Apple: The Battle of Phone Sizes
In the ever-evolving world of smartphones, Samsung has always been a fierce competitor to Apple. Known for its innovative features and cutting-edge technology, Samsung has consistently pushed the boundaries of what a phone can do. One area where Samsung has been particularly focused is phone size. In this article, we will explore how Samsung has …
Fresh Android Logo
Android logo has undergone a significant transformation. Just ahead of the highly anticipated Android 14 release, Google has unveiled a fresh and modern design for the Android logo and associated branding. This redesign comes after years of the logo remaining unchanged since 2019. Google’s aim with this update is to establish a stronger connection between …
Brands Are Ditching Plastic
The harmful effects of plastic pollution on ecosystems and human health have made this problem urgent. About 21,000 pieces of plastic per person are floating around in the ocean, highlighting the severity of the problem. The demand for environmentally friendly alternatives to disposable plastics is increasing in step with public consciousness. However, solving these problems …
Brands Fight For Representation at the US Open
The US Open, a premier tennis event, attracts significant attention, allowing brands to engage with a vast number of fans. By utilizing experiential marketing, sponsorships, and partnerships, companies boost their brand presence and consumer engagement during this tournament.
Evian’s Boat Cruise with Maria SharapovaEvian, a consistent US Open sponsor, has initiated an experiential cruise …
Uh Oh, Walgreens CEO Resigns
Walgreens, one of the largest pharmacy retail chains in the world, recently announced a significant change in its leadership. Roz Brewer, the company’s first Black and woman CEO, has stepped down from her position. Brewer’s departure marks the end of an era and signals a new chapter for the retail giant.
A Transformative JourneyBrewer …
Virgin Atlantic: Pioneering Inclusion in the Aviation Industry
Recently, major companies have made efforts to attract a more diverse set of customers by highlighting their support for the LGBTQ+ community and other marginalized groups. One airline in particular has captured the attention of passengers due to its unique and welcoming approach. The Virgin Group’s majority-owned British airline, Virgin Atlantic, is on a mission …
Brands! Embrace Your Haters
Brands face an unprecedented challenge – the need to be liked by everyone. The pressure to please a diverse and opinionated audience has led many advertisers to play it safe, creating bland and forgettable campaigns. But what if I told you that having haters can be a positive thing? In this article, we will explore …
Personal Brand vs Corporate Reputation: Find A Balance
Personal branding has exploded in popularity in the modern Internet era. People of various backgrounds are realizing the value of cultivating a distinct identity online in order to further their careers. Companies are worried that their workers’ personal brands would reflect poorly on them because of the recent rise in the practice of personal branding. …
Heineken Exits Russia With a €1 Sale
The global beer industry has recently witnessed a significant development as Heineken, the renowned Dutch brewing company, successfully exited the Russian market. This bold move comes at a time when many consumer companies face hurdles in their attempts to leave Russia due to a decree signed by President Vladimir Putin. In April, Putin introduced a …
