Category: News

Elon Musk's Brand

Elon Musk Biography Builds His Brand

Elon Musk, the visionary entrepreneur, has cemented his reputation as a symbol of innovation and progress. As the driving force behind a myriad of companies in areas such as electric cars, space missions, and green energy, Musk’s ambitious objectives and technological pursuits have garnered global interest. This piece provides an overview of Musk’s life, his …

Samsung Phone Size

Samsung vs. Apple: The Battle of Phone Sizes

In the ever-evolving world of smartphones, Samsung has always been a fierce competitor to Apple. Known for its innovative features and cutting-edge technology, Samsung has consistently pushed the boundaries of what a phone can do. One area where Samsung has been particularly focused is phone size. In this article, we will explore how Samsung has …

New Android Logo

Fresh Android Logo

Android logo has undergone a significant transformation. Just ahead of the highly anticipated Android 14 release, Google has unveiled a fresh and modern design for the Android logo and associated branding. This redesign comes after years of the logo remaining unchanged since 2019. Google’s aim with this update is to establish a stronger connection between …

Plastic Concerns Rise

Brands Are Ditching Plastic

The harmful effects of plastic pollution on ecosystems and human health have made this problem urgent. About 21,000 pieces of plastic per person are floating around in the ocean, highlighting the severity of the problem. The demand for environmentally friendly alternatives to disposable plastics is increasing in step with public consciousness. However, solving these problems …

US Open

Brands Fight For Representation at the US Open

The US Open, a premier tennis event, attracts significant attention, allowing brands to engage with a vast number of fans. By utilizing experiential marketing, sponsorships, and partnerships, companies boost their brand presence and consumer engagement during this tournament.

Evian’s Boat Cruise with Maria Sharapova

Evian, a consistent US Open sponsor, has initiated an experiential cruise …

CEO Steps Down

Uh Oh, Walgreens CEO Resigns

Walgreens, one of the largest pharmacy retail chains in the world, recently announced a significant change in its leadership. Roz Brewer, the company’s first Black and woman CEO, has stepped down from her position. Brewer’s departure marks the end of an era and signals a new chapter for the retail giant.

A Transformative Journey

Brewer …

Brand Haters

Brands! Embrace Your Haters

Brands face an unprecedented challenge – the need to be liked by everyone. The pressure to please a diverse and opinionated audience has led many advertisers to play it safe, creating bland and forgettable campaigns. But what if I told you that having haters can be a positive thing? In this article, we will explore …