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    Lance Armstrong’s Brand Strength Will Determine Scandal Outcome

    No one ever really foresees a scandal coming but both how you establish your brand, and how established your brand is, aids greatly in how you weather one. Lance Armstrong has seen this true to form during his recent USADA inquiry.

    Lance’s performance in his sport combined with his brand strength, certainly plays a huge …

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    Posted in Personal Branding

    5 Tips for Savvy Survival of Office Politics

    Over the years, several of my friends or former co-workers have found themselves in a similar situation – they love their jobs but can’t stomach the office politics. It had gotten so bad for some that they left their jobs, which is tough to do in a poor economy, only to find out that the …

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    Posted in Career Development, gen-y, Personal Branding, Reputation Management

    Efficiently Email Every Time

    Emailing. It has become our default communication used for almost everything. With that in mind, how influential are you in your emails? Do you consider the format or just write free-flow like in a verbal conversation?

    While many people think email saves time, if the email is not written properly, you can actually end up …

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    Posted in Personal Branding

    Love Him or Hate Him – Floyd Mayweather Jr

    Personal wealth is just a small piece of your personal brand success pie. If you maximize opportunities while in the spotlight then most likely financial benefits will follow. And we know that the spotlight shines just as bright on a villain as it does on a hero.

    Floyd “Money” Mayweather Jr. has amassed great personal …

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    Posted in Personal Branding

    Knowing Your Twitter Role – Entertainer Or Informant?

    When you Google the term “twitter strategies”, it is to no one’s surprise that 74.9M search results appear. Truth be told, like many platforms, there are a multitude of strategies to be tried, but the key is finding the right mix for you and your goals.

    For this post I am going to concentrate on …

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    Posted in Personal Branding

    Nobody Should “See” How Hard You Work

    After living and working abroad for a number of years, there is one thing that sticks out about American culture in the workplace – we tend to wear our work ethic as a badge of honor. Coming in looking tired, nonchalantly mentioning pulling an all-nighter, and competition of hours worked, is an everyday occurrence.

    From …

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    Posted in Personal Branding

    Are You A Kobe Or A Durant?

    LeBron James may have won the league MVP award for this year but it’s the two players that challenged him for the title this season whose stark differences caught my attention.

    With Kobe Bryant and Kevin Durant, no one argues their skill level, work ethic, or desire to win championships. What does get debated, are …

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    Posted in Personal Branding

    Do You Invite Criticism? Maybe You Should!

    Well, maybe not only criticism, but reviews and feedback of your work.  We can pat ourselves on our backs all we want, but as personal brands, it is only when we engage in both positive and negative discussions that we truly have an audience with value.

    The knowledge we receive from criticism

    With knowledge of …

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    Posted in Personal Branding

    A Personal Brand To Emulate – Mariano Rivera

    Arguably the most dominate relief pitcher of all time, Mariano Rivera, looks to be set to retire after this season. If he does, he is leaving the sport as one of the most marketable athletes in baseball. Last year, Nielsen Wire had him ranked number two behind Jeter. Not only was he consistent in his …

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    You Defining You Vs. Your Job Defining You

    This past year, one of my dearest friends left the workforce after 12 years with one of the leading sports companies. She told me she didn’t realize how often the first question most people ask is “what do you do?” until she stopped working. What we do, to an extent, has come to define us. …

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    Posted in Brand Yourself As, Personal Branding
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