Minimizing Brand Risk
There are several sources of risk for your personal brand in the social era. With each new wave of technology and with the frequency of changes to industry verticals, there is always a risk that you fall behind. With so many avenues of communication, you run the risk of personal brand neglect. With a competitive …
Exploiting A Niche To Master Your Brand
In building your brand, it may seem like an impossible task to become one of the most respected voices in a particular market segment. It is, however, possible, but not by force. The path of least resistance in becoming a respected voice in a broad market segment is to start extremely narrow.
Begin by evaluating …
Increase Productivity by Automating & Recycling for Twitter
Many of us are extremely busy and we are always looking for ways to be more productive. Social media is one area that tends to have a time vacuum effect to us. One way to increase your productivity for social media is to recycle content and automate your Twitter feeds.
If you’re focused on your …
Building Your Brand in 3 Easy Steps
To build your brand you must first explore your current skills, values, and knowledge. Whether you have worked to build your brand in the past or not, you have a brand already, we all do. Explore your current brand to determine whether it aligns with where you would like to move or cultivate …
Starting Your New Year Right
Everyone is about to make their New Year’s Resolutions. They’ll want to lose weight, eat right, be happier. Most of them will fail but you WILL NOT. Accept this as a fact right now and then continue reading… I’ll wait…
You’ve accepted as a fact that you will set New Year’s Resolutions and will be …
You Are Not a Failure; You Experienced Failure
It’s fine to celebrate success but it is more important to heed the lessons of failure. – Bill Gates
In order to achieve success, you’ll likely need to fail first. Failure is the path that many of the most successful people have taken prior to their great achievements. Take Bill Gates, prior to founding Microsoft, …
Working with a Conscience
A friend of mine recently took on a position at a company that she felt had poor business practices in the past. She was concerned about how she would be able to handle the potential situation where her ethics and the ethics of the company did not align. While, ultimately, she chose to take the …
My 3 Golden Rules for Remote Workers
I’ve been working remotely for the past nearly 5 years. I have a home office, I have a local cafe, I get terrific amounts of work done and I’m far more productive than when I worked in an office day in and day out. Sorry, Marissa Mayer, I get more done outside of an office. …
The Value Of Profit & Making Money
For the last few weeks leading up to Thanksgiving, people have been posting each day on why they are thankful. I saw one post that said that the individual was thankful for being able to make money. It got me thinking, why are you making money? If you define your reasons for working hard it …
3 Tips For Maximizing Speaking Engagement Value
As a regular speaker at conferences and events around the world, I’m often asked what are some tips for maximizing the value of speaking engagements. Here are my 3 top tips to leverage your speaking engagements:
1. Wow your audienceDon’t skimp on your PowerPoint time. Bullet points are rarely going to impress anyone. Do …
