How to Define Your Personal Brand
From personal branding pioneer William Arruda
Personal branding is essential to career success.
The concept emerged almost three decades ago (thanks to the brilliance of Tom Peters). In that time, personal branding has evolved from an essential career management tool into a multifaceted mindset for living a fulfilling and authentic life—and for having a career …
Link Your Values to Grow Your Personal Brand
From personal branding pioneer, William Arruda.
The first step in the personal branding process is all about self-awareness. Being self-reflective helps you get clear about your personal brand. There are six personal brand drivers on which to focus: values, passions, superpowers, differentiators, purpose, and goals. Together, these drivers help you define your unique promise of …