Your company may already have a brand, but as CEO, do you have one of your very own? Or are you anonymous? So…which will be most helpful?
Whether they like it or not, every CEO has a personal brand that extends beyond their company. Does it impress and inspire?
CEOs such as Elon Musk and … Read the Rest →
Building a brand is one of the hardest things a company can do. You know what “I’m lovin’ it” means. You know what a bright red cross means — but how those companies are able to go about creating their brands takes some ingenuity. It doesn’t need to be all flashy slogans and Super Bowl … Read the Rest →
