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    A Future-Proof Brand Platform

    In a rapidly-changing platform environment, get a head start on platform selection, advertising, packaging, and positioning your own brand. In a rapidly-changing platform environment, get a head start on platform selection, advertising, packaging, and positioning your own brand.

    One thing is certain as we move into the New Year…the personal brand platform is here to stay.

    You may be wondering whether personal brands are just for celebrities or influencers. Perhaps once upon a time, …

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    Posted in Personal Branding, Success Strategies

    How to Manage Your Accounting as a Startup

    One of the most important things you can do for your startup is to implement an effective accounting process right from the start.

    One of the most important things you can do for your startup is to implement an effective accounting process right from the start. Being diligent and accurate with your accounting will make sure that you don’t run out of money. It will also help you identify opportunities and weaknesses.

    Having accurate financials can help with …

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    Posted in Success Strategies

    How to Create a Strong Personal Leadership Brand…and Why It Matters

    If you're well-known, your leadership branding will have a substantial influence on whether someone decides to do business with you...or not. If you’re well-known, your leadership branding will have a substantial influence on whether someone decides to do business with you…or not.

    Your brand is what people say about you when you’re not in the room, Chris Ducker famously quipped. It’s true. Leadership is all about making sure that conversation is overwhelmingly positive.

    You will surely …

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    Posted in Personal Branding, Social Media

    How Can Lawsuits Hurt A Personal Brand?

    Lawsuits Hurt Personal Brand

    The king of Epirus waged warfare against the Roman Empire at Asculum in Apulia in the year 279 B.C. Somewhat surprisingly, the king’s forces prevailed against the awesome might of Rome but suffered such grievous losses that victory still looked a lot like defeat. That king’s name was Pyrrhus, and it’s from his name that …

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    Posted in Personal Branding

    Holiday Branding

    During any holiday season, there are a few simple things you can do to improve your brand. Holidays are the ideal time to promote your brand. During any holiday season, there are a few simple things you can do to improve your brand. Holidays are the ideal time to promote your brand.

    Why? Because now is the time to make new friends. During this time of year, people are generally happier, more pleasant, and hopeful. It’s all about thankfulness, building connections, …

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    Posted in Sound Branding, Success Strategies

    Avoid Ruining Brands

    With major holidays behind us, it's likely you'll get an invitation to another company party sometime soon. Avoid brand errors as you mingle. With major holidays behind us, it’s likely you’ll get an invitation to another company party sometime soon. Avoid brand errors as you mingle.

    No surprise, many people hate going to parties. They avoid making it a priority. This is true even though they’re meant to be about having fun and celebrating.

    One blunder may turn …

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    Posted in Personal Branding, Success Strategies

    MBA Branding

    Which factors cause MBA branding students to receive their ideal internships and job offers? We all wonder what makes the difference. Which factors cause MBA branding students to receive their ideal internships and job offers? We all wonder what makes the difference.

    There’s an old Asian proverb that goes, “You can’t sell a donkey as a horse.” This holds true for those who have MBAs as opposed to those who don’t. You might be able to …

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    Posted in Education, Job Search

    Are Applicant Resumes Sufficient to Determine a Candidate’s Suitability?

    Are applicant resumes sufficient for recruitment managers as they go about evaluating qualifications to interview for specific positions?

    The job market today has made the resume one of the most important things that recruitment managers need before they can invite a job applicant for an interview. Before a potential employer decides to interview a job seeker, most of them want to first “meet the job seeker on paper.”

    If you’re looking for work, …

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    Posted in Job Search, Recruitment

    Social Media Trends in 2022

    Here are just a few social media trends to watch in 2022 and beyond. You can remain ahead of your rivals by adopting these trends. Here are just a few social media trends to watch in 2022 and beyond. You can remain ahead of your rivals by adopting these trends. Personalization is vital.

    Personalization is a long-standing worldwide consumer trend, one that calls for digital connection. However, its popularity for social media is relatively new. It’s possible to customize social …

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    Posted in Social Media

    Financial Services Branding: Where to Start

    When first diving into the realm of financial services branding, be sure to place your products or services at the center of any marketplace.

    You should put your products or services at the center of the marketplace. This is age-old advice on how to find customers and sell your products. Likewise, this applies even if you’re branding a financial services outfit or agency. It definitely applies if you’re looking to launch a new brand this New Year.

    To be …

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    Posted in Personal Branding, Success Strategies
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