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    5 Ways to Boost Collaboration During Remote Work

    Without face-to-face interactions, collaboration can be a challenge in remote work. In its stead are virtual meetings, which The New Yorker dubs as “a diminished simulacrum of the conference-table gatherings that drive so much of corporate life.” In other words, virtual meetings cannot approximate the richness of in-person interactions. Spontaneous hallway conversations, ‘water cooler’ talk, …

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    Posted in management, People

    8 Ways to Stay Focused and Productive This Summer

    Summer is the season to get outdoors, go on vacation, and bask in the sunlight. But it’s also a season of distractions. 

    Fortunately, you don’t have to choose between having fun and working hard this summer. The key is to chip away at your goals without getting lost in them. Build fun into your summer …

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    Posted in entrepreneurship

    5 Tips for Figuring Out Which Aspects of Your Brand Will Resonate with Consumers

    For marketers, a brand is only as powerful as how it’s received. You may put hours into developing and curating branded content, but if consumers don’t latch on, your time may as well have been wasted. 

    Branding isn’t only about coming up with flashy materials — it’s about developing an identity that people can genuinely …

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    Posted in Corporate Branding

    3 Ways to Recover Your Brand After COVID-19

    It would be an understatement to say that small businesses, in particular, have been financially affected by the ongoing COVID-19 crisis. Some businesses have been forced to close during the pandemic, others have resorted to furloughing or laying off employees. In one way or another, businesses have been forced to make changes to the business …

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    Posted in Corporate Branding

    4 Culture Tips to Attract Top Talent to Your New Brand

    In times like these, businesses can’t afford to hire anyone but the absolute best. Studies have shown that rooting out toxic applicants in recruiting can save up to $12,500 in eventual turnover costs, leaving much-needed breathing room in your budget.

    Attracting top talent isn’t just about offering high salaries and flashy benefits — it’s about …

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    Posted in Employer Branding

    Why Listening Is the Skill Employees Want the Most

    If there’s one quality managers should have in spades, it’s the ability to communicate effectively. A boss who can’t convey his vision to his employees can’t lead them. Because so many other administrative functions — problem-solving, delegation, teamwork, motivation, accountability — depend on engaging with workers, communications have become a prized asset in the top …

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    Posted in Employer Branding

    The Best Email Marketing Tools To Help Scale Your Brand

    For companies trying to grow by increasing their sales, the tried and true approach of email marketing has proved to be one of the best ways to generate leads. Even with the rise of social media, email marketing has held steady and is a valuable aspect of marketing strategy.

    Email marketing can be a daunting …

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    Posted in Personal Branding

    How to Make Money with Your Blog

    If you have taken the leap and started up a blog, then you will be pleased to know that you can actually make money from your blog. You may have started blogging without even thinking about the money-making aspect too much. However, this is a very real possibility. There are a few steps you can …

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    Posted in Career Development

    How You’re Marketing Your Employee Benefits All Wrong

    Employees the world over know the value of a good benefits package, but many employers still don’t understand the draw of the right perks. Nearly 80 percent of workers are likely to remain with their employer just because of the benefits they have access to. That number should make any salary-focused recruiters think twice.

    Even …

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    Posted in Employer Branding

    How To Become Financially Secure As A Freelancer

    When you start out as a freelancer, long-term financial health isn’t usually top of mind. You’re too busy trying to land gigs to cover next month’s bills. Freelancers are often so focused on surviving from month to month, that they overlook long-term financial security. If you want to escape the financial anxiety of survival mode, …

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    Posted in Career Development, Career Resources
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