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    5 Tips for Boosting Your Marketing Efforts in The Back Half of 2021

    5 Tips for Boosting Your Marketing Efforts in The Back Half of 2021

    We are dealing with the pandemic’s economic ripple effects right now that have had real-world ramifications for small and midsize businesses and their marketing campaigns. Countless “temporary” business closures have become permanent and the enterprises that survived now step out into a world forever changed by the virus.

    Pandemic-induced shifts in consumer behavior accelerated marketing …

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    Posted in Marketing

    Disability Challenges: Minimizing Their Impact on Hiring and Advancement

    Disability challenges can unconsciously cloud the judgment of recruiters and human resources personnel, but it doesn't need to be that way.

    Disability challenges come in all shapes and sizes. A person with disabilities (PWD) typically has a much harder time thriving in our society because of restrictions others do not face…or even think about. This can be especially true when it comes to career opportunities, hiring practices, and advancement.

    Because of their disabilities, some employers — …

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    Posted in Career Development, Recruitment, Skill Development

    How to Brand Yourself as an Ad Agency

    How to Brand Yourself as an Ad Agency

    How do startups, established companies, and even influencers get more traction, close deals, and build buzz? Many partner with ad agencies to help them spread their messaging and get them a serious lift. In fact, ad agencies frequently play essential roles when it comes to helping businesses profit and scale digitally and offline.

    In the …

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    Posted in Brand Yourself As

    Online Course Platforms: Evaluating Teachable vs. Thinkific

    Choosing an online course platform best suited to the requirements of any organization can be tricky. Knowing what to evaluate is critical.

    Choosing an online course platform that’s not merely viable but actually best suited to the needs and requirements of any organization can be tricky. Deciding from amongst a wide array of options is often a daunting task. The importance of selecting the best option for upgrading or launching an online course platform can hardly be …

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    Posted in Success Strategies

    Video Editing Success: 5 Must-Have Skills

    High-quality video editing has become increasingly important to our tech-saturated society. To compete, professionals need these five skills.

    In a culture that now routinely watches shorter videos using the screen of a smartphone, the need for high-quality video editing skills has exploded.

    It’s actually something of an understatement to say that “visual content is everything” nowadays. Approximately 90 percent of the information we receive and analyze is coming from our eyes. The effective …

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    Posted in Career Development, Job Search

    Background Checks? These 7 Guidelines Can Help You Overcome Anxiety

    Failing background checks is a big concern for many job-seekers but that doesn't have to be the end of the road. Here are seven suggestions.

    Right now, failing background checks is a major concern for many. Last year’s pandemic has so many people out looking for work, many with lingering financial issues.

    Let’s face it…2020 was a year of tumult, boredom, and hysteria. It was a time of great uncertainty. Millions went through layoffs or applied for unemployment benefits. Others …

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    Posted in Career Development, Job Search, Networking

    Career Growth in Nursing: Why Developing Your Soft Skills Will Be Crucial

    Career growth in nursing will come by developing both hard and soft skills. Here's why this will be increasingly true in the years ahead.

    For any individual pursuing career growth in the nursing profession, there are several skill sets to learn and develop. These are typically divided into two categories; hard skills and soft skills. 

    Hard skills are teachable and measurable abilities. Soft skills, otherwise known as personality skills, refer to the social skills needed to complement hard skills …

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    Posted in Career Development, Education, Skill Development

    Best Practices When Writing a Personal Statement

    An MBA personal statement is an essay you write about yourself as part of the application process. It's also a good way to introduce yourself.

    It’s time to start the process of applying to grad school and you’ve been asked to submit an MBA personal statement. You recall that you had to do the same thing years ago when you applied to your undergraduate institution. So you’ve noticed, right off the bat, that most educational institutions require a personal statement …

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    Posted in Career Development, Personal Branding, Success Strategies

    6 Strategies to Improve Your Professional Image

    Not many people appreciate how direct mail postcards, appearance, and social media habits combine to build a professional image. But they do.

    How do personal habits, connections, communication skills, social media commentary, and follow-up with a personalized direct mail postcard combine to help fuel career success? All of these factors — and more — will prove critical when you begin building your own brand. Creating a personal brand means helping the world see you the way you …

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    Posted in Career Development, Job Search, Personal Branding

    Resume Mistakes College Grads Should Avoid Making

    Common Resume Mistakes College Grads Make

    Creating a resume that sets you up for success in the job market is more complicated than it seems. Inexperienced job seekers who have no practice writing a resume could easily make many mistakes that will lead to fewer opportunities. Hiring managers won’t explain why a slip-up made you unsuccessful in receiving an interview, so …

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    Posted in Career Development, Success Strategies
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