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    10 Tools to Establish and Maintain a Reputable Brand

    Brand building is far from easy, especially if you are establishing your personal brand or profile. Whether you are an entrepreneur looking for partners or clients, or a professional looking to enhance your online résumé, you cannot just rely on creativity. You also need to study your target audience, have a good idea of how …

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    Posted in Corporate Branding, Employer Branding

    6 Simple but Critical Cyber Security Measures for Businesses

    For businesses, investing in cybersecurity is a must to maintain a strong brand. Threats are often indiscriminate. Attacks don’t target companies because they are perceived to be successful, and there’s a good hoard to steal. Even new and small companies become the subject of the assaults. Of note, small businesses were the victims of around …

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    Posted in Project Management

    5 Ways Smart Entrepreneurs Can Survive the Oncoming Recession

    While your business might be riding high on today’s economy, every entrepreneur needs to be prepared for what might come next. More than 75 percent of economists agree that a recession is coming by next year. Few companies, however, have a strategy in place to deal with the fallout.

    Most companies try to save cash …

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    Posted in Corporate Branding

    6 Tips for Content That Converts

    Name a major company, and you can bet it invests in content marketing. Among those with 100 or more employees, 84.5 percent use the tactic to build awareness and generate leads. So why is it that barely half of B2B marketers think it produces “good” ROI?

    The reason is simple: Not all content converts. Content …

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    Posted in Marketing

    3 Things Employees Need to Make Data-Driven Decisions

    Many companies roll out a new business intelligence strategy with high hopes, only to experience underwhelming employee adoption rates and a low return on investment. This situation understandably leaves leaders scratching their heads wondering, “What happened?”

    To put it simply: Becoming a data-driven organization requires more than simply deploying new business intelligence (BI) software or …

    Posted in Skill Development

    Personal Branding Tips For Executives In “Boring” Industries

    Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media.

    Take the VoIP industry, a very …

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    Posted in Personal Branding

    4 Ways to Increase Customer Renewals

    American companies lose nearly $140 billion annually to avoidable customer churn — that’s a number that would be frightening if it didn’t make so much sense. Businesses lose customers all the time, and it’s not always for good reasons. 

    Regular customer renewal is critical to business. It’s no secret that taking on a new customer …

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    Posted in Positioning

    How to Make a Logo that Perfectly Matches your Brand

    You may know this already, but your company logo is the beating heart of your brand. Your rivals, leads, and customers will judge your business with your logo. So, it has to be perfect. The question is, how do you create a perfect logo in the first place? In this post, you will get all …

    Posted in Corporate Branding, Marketing

    How to Use Email Software to Immediately Boost Your Email Efficiency

    A lot of time is wasted on email management all over the world. In fact, The Radicati Group estimates that we sent 281+ billion personal and professional emails per day in 2018, so it’s little wonder that a large percentage of American professionals’ days are spent reading and answering emails. 

    But Right Inbox can help …

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    Posted in Personal Branding

    5 Best Personal Branding Speakers of 2019

    Every entrepreneur has a personal brand, but they don’t all build those brands themselves. Those who neglect personal branding are inevitably branded by others.

    Before the media or your competitors have a chance to paint your personal brand, be proactive. If you want to be seen as kind and thoughtful, for example, be generous with …

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    Posted in Personal Branding, Success Strategies
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