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    How To Boost Your Brand Identity With SEO

    Search engine optimization (SEO) is an important factor for boosting your brand identity. In years gone by, SEO comprised little more than mentioning a brand name repeatedly on any landing page. Search engine algorithms have since evolved into complex, smart tools that deliver enhanced search result ranking and brand awareness.

    A skilled brand manager and …

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    Posted in SEO

    7 Careers to Pursue with Your Communications Degree

    It’s an old, well-worn joke by now: “A communications degree? What can you do with that?” Well, as it turns out…a lot. There has never been a better time to pursue a degree in communications.

    Why? Because our interconnected society relies on communication more than ever.

    Today’s world relies on information from big data to …

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    Posted in Education, Skill Development

    Advice from Personal Branding Pro, Jason Hennessey

    Whether you’re launching a business or embarking on the next chapter in your career, you’ll want to think about branding. It’s become essential, especially in the era of the Internet, social media, and the 24/7 news cycle. To be sure, you’ll find it tough to achieve genuine success (or build a company) without an understanding …

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    Posted in Personal Branding

    4 Best Practices To Help Digital Marketers Work From Home

    The current pandemic caused severe economic effects. Businesses of all sizes suffered and some had no choice but to declare bankruptcy and close their doors permanently. Or, they had their workers work from home.

    Amidst this unfortunate situation, one of the businesses that continues to thrive is digital marketing. And perhaps one of the main …

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    Posted in Career Development

    5 Time Management Myths You’ve Bought Into

    Business leaders like to say time is money. Based on that valuation, time management has become a booming industry.

    Global sales of workflow software and time-tracking apps will eclipse $22 billion by 2025. Consultants charge premium retainers to streamline operations across industries. Leadership speakers provide their insights in keynotes and webinars. Articles about time-saving techniques …

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    Posted in Workplace Success

    Choosing a Perfect Laptop: A Guide by Tech Students

    No matter your brand preference, buying a laptop is a substantial investment. This device’s smooth running is crucial for your academic life and even entertainment. 

    Given a the impact a laptop can have on your life, it is imminent that you know what you look for in your personal computer. Does it have enough storage? …

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    Posted in Education

    6 Steps to Personal Branding for Managers

    When you think of businesspeople who have built memorable personal brands, CEOs like Elon Musk and Oprah Winfrey come to mind. However, CEOs aren’t the only ones who can benefit from personal branding. Any manager can boost their career through effective personal branding.

    If you haven’t already successfully built your own personal brand, consider trying …

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    Posted in Personal Branding

    7 Tips if You Want to Launch a Startup as a Student

    If you want to wait until you graduate to launch a startup, there’s a chance someone will enter the market with your idea.

    Most startups are initiated by those who have full-time jobs. If you are looking for inspiration, there are plenty of examples around us of students who launched successful startups. 

    Let us take …

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    Posted in Career Development

    5 Steps to Become a Digital Marketing Freelancer

    Launching a new career can be daunting. However, if you’re good with people and words, digital marketing freelancing may be a good option. Small businesses need a tech-savvy marketer who can handle advertising and communication while they focus on their core mission.

    Digital marketing includes any advertising that happens online. This includes making social media …

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    Posted in Career Development

    5 Steps to Become a Digital Marketing Freelancer

    Launching a new career can be daunting, but if you’re good with people and words, digital marketing freelancing may be an excellent option for you. Small businesses need a tech-savvy marketer who can handle advertising and communication while they focus on their core mission.

    Digital marketing includes any advertising that happens online. This includes making …

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    Posted in Personal Branding
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