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    Personal Branding Tips For Executives In “Boring” Industries

    Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media.

    Take the VoIP industry, a very …

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    Posted in Personal Branding

    4 Ways to Increase Customer Renewals

    American companies lose nearly $140 billion annually to avoidable customer churn — that’s a number that would be frightening if it didn’t make so much sense. Businesses lose customers all the time, and it’s not always for good reasons. 

    Regular customer renewal is critical to business. It’s no secret that taking on a new customer …

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    Posted in Positioning

    How to Make a Logo that Perfectly Matches your Brand

    You may know this already, but your company logo is the beating heart of your brand. Your rivals, leads, and customers will judge your business with your logo. So, it has to be perfect. The question is, how do you create a perfect logo in the first place? In this post, you will get all …

    Posted in Corporate Branding, Marketing

    How to Use Email Software to Immediately Boost Your Email Efficiency

    A lot of time is wasted on email management all over the world. In fact, The Radicati Group estimates that we sent 281+ billion personal and professional emails per day in 2018, so it’s little wonder that a large percentage of American professionals’ days are spent reading and answering emails. 

    But Right Inbox can help …

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    Posted in Personal Branding

    5 Best Personal Branding Speakers of 2019

    Every entrepreneur has a personal brand, but they don’t all build those brands themselves. Those who neglect personal branding are inevitably branded by others.

    Before the media or your competitors have a chance to paint your personal brand, be proactive. If you want to be seen as kind and thoughtful, for example, be generous with …

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    Posted in Personal Branding, Success Strategies

    5 Creative Communities That Can Help You Level Up Your Skills

    Fertilizer is to plants what community is to creative professionals. With enough time, water, and sunlight, they grow themselves. But sprinkle on some peer feedback and support, and they grow faster and bigger than ever. Not long ago, finding that community was no easy task. To spot one that specialized in your medium, you had …

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    Posted in Career Development, Career Resources

    4 Ways to Plan for Your Business in 2020 and Beyond

    In business, planning for the future is as difficult as it is necessary. Branding your business, just like building your personal brand, means you have to think about the long term. What works in establishing your brand today might feel stale tomorrow. It’s impossible to know what the coming year might hold for your company …

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    Posted in entrepreneurship, Positioning, Success Strategies

    She’s Using Sassy Facebook Posts To Market Her Accounting Firm

    Rachel Michaelov is on mission build her accounting business into a multi-million dollar enterprise. You’d think accounting is boring, but Rachel’s Facebook posts, punctuated throughout the day with color and vibrancy show that she sees accounting quite a bit differently.

    I was clued into Rachel by Ramon Ray an entrepreneur and producer of the 14th …

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    Posted in brand matchup

    Direct Response Marketing Amplifies Social Media Results

    Social media has always been a strange marketing channel. On one hand, Facebook gave businesses a unique ability to find their markets and build relationships. No other marketing tool has been able to reach such large numbers of people and allow businesses to maintain a long-standing connection with them. Despite the ability to enact some …

    Posted in Personal Branding

    Branding yourself during a job interview – what should you know?

    Job interviews can trigger a lot of stress, especially if you don’t have that much experience with them. While you might be properly qualified for a certain position within a company, if you don’t do well at the interview, you won’t be able to land that job.

    But what exactly can you do to increase …

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    Posted in Personal Branding
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