NYC is The Biggest, Baddest Brand of Them All!
I was born in New York City, lived in Forrest Hills, Queens until I was 9 and then my Dad moved our family to Miami Beach, where I grew up and consider my home town.
I have always felt a kinship with NYC because it is the hallowed ground of my birth and always will …
Your Relevance is Tied into Your Horsepower!
I recently participated in a national call for Tory Johnson’s 30 Day Get Hired Virtual Job Club program. I presented on Are you Relevant? You can hear the 20 minute call here.
Getting and staying relevant has played into my own 2006 career change but even more importantly relevance is an essential key to navigate …
Is Your Branding Big Picture Working?
Your Big Picture, the overall plan you create for you and your business is made up of many parts.
They need to make sense for you and most importantly need to be working together. All of this plays into your brand and branding effectiveness and impact.
Here are 6 key areas that should be reviewed …
Show,Tell, and Sound Off on Facebook!
I remember in 2007 signing up for Facebook because I have always been an ‘early adopter’ of technology and communication trends. It seemed like fun.
Then in 2008, we used it to promote one of our high school class reunions and grew our participants from 11 to 140 in less than a month! It was …
Focus On What You CAN Do and Do It!
Are you stuck in a rut?
There are lots of things going on right now that are not particularly pleasant or enjoyable. Many of those things though are out of our control.
What we can change and what we do have control over is how we think, approach things and apply solutions. These are the …
The ZEN of Business and Branding Success
I consider myself a “spiritual entrepreneur.” Someone who deeply cares about giving back to the community, people, and world that supports me. It’s just great Karma and Zen.
If you ask me how all this intangible stuff works, I will tell you it just does.
There is something about putting the right energy and intent …
5 Benefits of Being a Part Of a Network
There is and has always been great power in building networks, but more importantly is using and leveraging them in today’s business and career world. In a relatively short time, building tribes and communities has taken on a lead role in our branding and marketing priorities. The immediate, viral and real time nature of information …
Automation Can Be a Brand Killer
I loved reading the article, Press “3″ If Automation is Making You Crazy, on the Harvard Business Review by co-founder of Fast Company, William C. Taylor .
It brings to light yet again how completely ineffectual automated call centers are and how much they frustrate and turn off customers. With all of the choice and …
10 Things That Power Positivity!
“Confidence is contagious, so is the lack of confidence.” – Vince Lombardi
Great advice from one of the most respected NFL coaches of all time and two time Super Bowl winner in 1966-67!
There are so many silver linings from the past few challenging years. I have witnessed nothing short of miraculous resilience in people …