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    Maintaining Your Online Brand When Things Go Wrong 

    Online brand emergencies may or may not be 100% our fault, but a business owner must nevertheless spring into action to mitigate the damage.

    Business owners are always called upon to work hard to maintain their online brand. We have to think very carefully about the words we use and how they contribute to — or detract from — our brand recognition.

    We’ll go to great lengths to create elaborate communication plans for our social media channels, website, and …

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