Penelope Trunk’s Journey from Trade Publishing to Self-Publishing
The story of Penelope Trunk’s journey from trade to publishing to self-publishing is a “must read” for anyone interested in writing a book to build their personal brand.
It’s an entertaining story of the frustrations she encountered after receiving an advance from a major trade publisher, and her decision to self-publish her book. In telling … Read the Rest →
Does Self-Publishing Make Sense?
Three big questions
One of the biggest decisions business owners interested in building their personal brand and promoting their expertise involves choosing between self-publishing and trade publishing.
During the past few years, technology has made it easier than ever to self-publish your own book, and the number of self-published books continues to grow.
But, is … Read the Rest →