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    Penelope Trunk’s Journey from Trade Publishing to Self-Publishing

    The story of Penelope Trunk’s journey from trade to publishing to self-publishing is a “must read” for anyone interested in writing a book to build their personal brand.

    It’s an entertaining story of the frustrations she encountered after receiving an advance from a major trade publisher, and her decision to self-publish her book. In telling …

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    Posted in authors corner, guest post, Personal Branding, Success Strategies

    Does Self-Publishing Make Sense?

    Three big questions

    One of the biggest decisions business owners interested in building their personal brand and promoting their expertise involves choosing between self-publishing and trade publishing.

    During the past few years, technology has made it easier than ever to self-publish your own book, and the number of self-published books continues to grow.

    But, is …

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    Posted in authors corner, Personal Branding, Success Strategies
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