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    Building Your Personal Brand When Things Go Wrong

    Corporate and personal brand building is easy on sunny days when everything is proceeding on schedule.

    This is true, whether you’re an employee, a self-employed professional, or a huge corporation–like one of the largest airlines in the world.

    The real test of a brand’s commitment to brand building customer service is when everything goes wrong…like …

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    Posted in authors corner, Corporate Branding, Personal Branding, Success Strategies
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