Category: Corporate Branding

Bud Light
Corporate BrandingInfluencerNews

Bud Light’s Transgender Promotion: Impact on U.S. Market Share

Bud Light, the popular beer brand owned by Anheuser-Busch InBev, recently faced challenges in its U.S. market share after a promotion with a transgender influencer sparked controversy. This article delves into the details of the promotion, its impact, and the company’s efforts to stabilize its market share. Consumer sentiments and investor opinions regarding the incident …

Twitter X
Corporate BrandingNewsSocial Media

TweetDeck’s Rebranding: Introducing XPro

In an unprecedented move that has sent shockwaves through the Twitterverse, the once-beloved social media management tool, TweetDeck, is undergoing a complete metamorphosis, emerging as the all-powerful XPro! As part of a grand rebranding strategy masterminded by the visionary Elon Musk, Twitter itself has now been rechristened as X, a name that reflects the platform’s …

Twitter X
Brand MysteryCorporate BrandingNewsSocial Media

Elon Musk’s Branding: From Twitter to X

Branding has always been a crucial aspect of marketing and communication. It serves as the face of a company, representing its values, identity, and purpose. Over the years, branding has evolved, adapting to the changing dynamics of consumer behavior and technological advancements. In this article, we will explore the journey of branding, from the iconic …

Corporate BrandingMedia BrandingNews

Captivating Shoppers Across Generations: TikTok’s Discovery and Culture-Informed Creativity

In the digital age, social media has become a powerful tool for businesses to connect with their audience. One platform that has gained immense popularity is TikTok. With over 150 million users and a vibrant community, TikTok has evolved from being just an entertainment platform to a true marketplace for American consumers. In this article, …

Bud Light
Corporate BrandingMarketingMedia BrandingNews

Influencer Dylan Mulvaney Slams Bud Light’s Inadequate Reaction to Transphobia

In the world of influencer marketing, brands often seek to collaborate with individuals who can help promote their products or services to a wide audience. However, the responsibility of a brand goes beyond mere promotion. They must also show support and stand by the influencers they hire, especially when faced with backlash or criticism. Unfortunately, …