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    5 Tips for Figuring Out Which Aspects of Your Brand Will Resonate with Consumers

    For marketers, a brand is only as powerful as how it’s received. You may put hours into developing and curating branded content, but if consumers don’t latch on, your time may as well have been wasted. 

    Branding isn’t only about coming up with flashy materials — it’s about developing an identity that people can genuinely …

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    3 Ways to Recover Your Brand After COVID-19

    It would be an understatement to say that small businesses, in particular, have been financially affected by the ongoing COVID-19 crisis. Some businesses have been forced to close during the pandemic, others have resorted to furloughing or laying off employees. In one way or another, businesses have been forced to make changes to the business …

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    Ways You Can Avoid Liability Claims That Can Damage Your Brand

    The life of a startup business can be full of ups and downs, which can be an overwhelming experience for any business owner. The fact that most startup companies are run by inexperienced owners is ironic, as the ideal situation would be to have a business owner prepared to weather the storm. Things can get …

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    10 Tools to Establish and Maintain a Reputable Brand

    Brand building is far from easy, especially if you are establishing your personal brand or profile. Whether you are an entrepreneur looking for partners or clients, or a professional looking to enhance your online résumé, you cannot just rely on creativity. You also need to study your target audience, have a good idea of how …

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    Posted in Corporate Branding, Employer Branding

    5 Ways Smart Entrepreneurs Can Survive the Oncoming Recession

    While your business might be riding high on today’s economy, every entrepreneur needs to be prepared for what might come next. More than 75 percent of economists agree that a recession is coming by next year. Few companies, however, have a strategy in place to deal with the fallout.

    Most companies try to save cash …

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    How to Make a Logo that Perfectly Matches your Brand

    You may know this already, but your company logo is the beating heart of your brand. Your rivals, leads, and customers will judge your business with your logo. So, it has to be perfect. The question is, how do you create a perfect logo in the first place? In this post, you will get all …

    Posted in Corporate Branding, Marketing

    How to Protect Your Data

    Cybercrime incidents are on the rise and unfortunately, these crimes cost businesses a lot. Many small businesses are not prepared for cyber crimes because they don’t have the necessary budget and manpower for this. However, they should also be careful because no one knows whom hackers are going to come after. Therefore, every business should be …

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    Posted in Corporate Branding, Employer Branding, Personal Branding, Success Strategies

    Corporate Cultural Responsibility

    The pillars on which you build the foundation of your brand are truly important. Another essential consideration regarding that fact is some pillars are more complex than others. Culture is one of those sophisticated systems of support successful businesses employs to remain sustainable. As a result, here is another aspect of business culture that can …

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    Posted in Brand Yourself As, Career Development, Corporate Branding, Education, Employer Branding, entrepreneurship, Marketing, Me 2.0, Positioning, Reputation Management, Success Strategies

    (En)Counter Culture

    Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society & culture converge. The last four elements listed have become more prevalent since the turn of the …

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    Posted in Career Development, Corporate Branding, Employer Branding, entrepreneurship, Marketing, Positioning, Skill Development, Workplace Success

    Why Are Your Employees Quitting?

    Retaining talent is as important as attracting new talent because job hopping can actually be very costly for the employer. Therefore, employers should always be in touch with their employees and understand why their employees stay and for the quitters, why they quit. Below I have put together the most common reasons of why employees …

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    Posted in Career Resources, Corporate Branding, People, Personal Branding, Recruitment
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