DTC Beverages and Preppy Branding?
In recent years, preppy style has made a comeback, not only on TikTok and runways but also in the world of consumer packaged goods. This timeless and classic aesthetic, associated with “old money” and “quiet luxury,” has found its way into the branding and packaging of direct-to-consumer (DTC) beverages. With a focus on elements such …
IHG’s new budget hotel brand coming soon
In the fiercely competitive hotel industry, the battle for budget-conscious travelers continues to evolve, and IHG Hotels & Resorts is stepping up its game with the unveiling of its latest brand, Garner. Positioned as a midscale hotel brand, Garner aims to redefine value stays by providing guests with …
Bud Light’s Transgender Promotion: Impact on U.S. Market Share
Bud Light, the popular beer brand owned by Anheuser-Busch InBev, recently faced challenges in its U.S. market share after a promotion with a transgender influencer sparked controversy. This article delves into the details of the promotion, its impact, and the company’s efforts to stabilize its market share. Consumer sentiments and investor opinions regarding the incident …
TweetDeck’s Rebranding: Introducing XPro
In an unprecedented move that has sent shockwaves through the Twitterverse, the once-beloved social media management tool, TweetDeck, is undergoing a complete metamorphosis, emerging as the all-powerful XPro! As part of a grand rebranding strategy masterminded by the visionary Elon Musk, Twitter itself has now been rechristened as X, a name that reflects the platform’s …
Elon Musk’s Branding: From Twitter to X
Branding has always been a crucial aspect of marketing and communication. It serves as the face of a company, representing its values, identity, and purpose. Over the years, branding has evolved, adapting to the changing dynamics of consumer behavior and technological advancements. In this article, we will explore the journey of branding, from the iconic …
Captivating Shoppers Across Generations: TikTok’s Discovery and Culture-Informed Creativity
In the digital age, social media has become a powerful tool for businesses to connect with their audience. One platform that has gained immense popularity is TikTok. With over 150 million users and a vibrant community, TikTok has evolved from being just an entertainment platform to a true marketplace for American consumers. In this article, …
Influencer Dylan Mulvaney Slams Bud Light’s Inadequate Reaction to Transphobia
In the world of influencer marketing, brands often seek to collaborate with individuals who can help promote their products or services to a wide audience. However, the responsibility of a brand goes beyond mere promotion. They must also show support and stand by the influencers they hire, especially when faced with backlash or criticism. Unfortunately, …
Branding Identity
Although a logo might serve as a symbol for a company, it is not the sum of a brand. In reality, having a powerful brand identity begins with creating a logo. From there your …
Brand Awareness
A personal brand is still an important factor that requires careful consideration in order to attract a target audience. Business owners must create a presence that is consistent with the brand’s goal and fundamental …
How Company Branding Impacts Your eCommerce Business Growth
The global eCommerce market is estimated to hit $5.4 trillion USD in 2022. This means that the number of eCommerce stores selling the same products or services as you is growing.
So…how can you save your eCommerce business from getting lost in a sea of mediocrity? The best thing that will help you stand out …
