Any business owner will tell you. Customer service is everything.
A satisfied customer isn’t just an ongoing source of revenue. They can also help grow your business by spreading positive word-of-mouth. By the same token, an unsatisfied customer can easily damage the reputation of your brand. One negative social media post can make others skeptical … Read the Rest →
Loyal customers can grow a successful business much faster than sales or marketing. However, if we don’t ask for customer feedback, we will never understand what drives customers satisfaction. And as a result, it will be impossible to create customer loyalty.
There are different methods to help boost customer feedback for any type of business … Read the Rest →
The most unfortunate occurrence for any eCommerce business owner and marketer is cart abandonment. It’s frustrating when a user adds products to their cart and then leaves without completing the purchase. According to SalesCycle, 75.6% of carts were abandoned in 2018. This statistic is all the more distressing because this number was 74.5% in 2016 … Read the Rest →
With over 3.6 billion people active on social media, platforms such as Facebook, Instagram, and Twitter are the perfect place for promoting your business. As opposed to other online marketing strategies, social media focuses on inserting content with brand identity directly into the online conversation.
On social media, the interaction between a business and its … Read the Rest →
For marketers, a brand is only as powerful as how it’s received. You may put hours into developing and curating branded content, but if consumers don’t latch on, your time may as well have been wasted.
Branding isn’t only about coming up with flashy materials — it’s about developing an identity that people can genuinely … Read the Rest →
It would be an understatement to say that small businesses, in particular, have been financially affected by the ongoing COVID-19 crisis. Some businesses have been forced to close during the pandemic, others have resorted to furloughing or laying off employees. In one way or another, businesses have been forced to make changes to the business … Read the Rest →
The life of a startup business can be full of ups and downs, which can be an overwhelming experience for any business owner. The fact that most startup companies are run by inexperienced owners is ironic, as the ideal situation would be to have a business owner prepared to weather the storm. Things can get … Read the Rest →
Brand building is far from easy, especially if you are establishing your personal brand or profile. Whether you are an entrepreneur looking for partners or clients, or a professional looking to enhance your online résumé, you cannot just rely on creativity. You also need to study your target audience, have a good idea of how … Read the Rest →
While your business might be riding high on today’s economy, every entrepreneur needs to be prepared for what might come next. More than 75 percent of economists agree that a recession is coming by next year. Few companies, however, have a strategy in place to deal with the fallout.
Most companies try to save cash … Read the Rest →
You may know this already, but your company logo is the beating heart of your brand. Your rivals, leads, and customers will judge your business with your logo. So, it has to be perfect. The question is, how do you create a perfect logo in the first place? In this post, you will get all … Read the Rest →
