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    Managing Your Personal Brand Via Online Presence and Reputation

    Regardless of how you manage your reputation in real life, your personal brand is made up in large part by your digital presence and online reputation

    Your posts, tweets, updates and comments mean you and your brand are always on and ready to start a conversation–with or without you. Online, your prospects and customers can …

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    People Buy “Why”, Not “What”

    Simon Sinek is the author of “Start With Why”, a book that explains the theory behind finding your passion and how that passion helps us become effective leaders that can inspire change.

    Sinek delivered a compelling TED Talk, using the success of the Wright Brothers as an example of the power of passion. You see, …

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    The Vehicles That Drive Your Personal Brand Message

    How will you communicate your personal brand this year?

    It’s one thing to put general content out there…it’s another to make it interesting, easily digestible, and tailored to a specific audience in order to make it stand out from everyone else’s.

    Draw a Venn diagram. Label one circle: “What my customers care about.” Label the …

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    Happy New Year!!!!!! (With Extra, Extra Exclamation Points)

    Happy New Year!!!!!!! (These exclamation points will mean something in 28 seconds)

    Most of us won’t have too much brainpower today, so let’s get right to it.

    Here’s a quick review of Entrepreneur Magazine’s proposed Exclamation Point Guidelines for 2012. These should help communicate our personal brands as we approach the New Year:

    Entrepreneur’s interpretation…
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    Your 2012 Personal Brand

    Just because you run a business, are a consultant or haven’t even yet entered the workforce–it doesn’t mean you’re not destined to make an impact on the world at this very moment.

    Now is the time to focus on who are you really are, who you want to be, and how you are meant to …

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    How to Avoid Content Fire Drills: 8 Steps

    I received a couple questions on client content bibles, so I wanted to expand on the information a bit.

    Do you start every lead generation campaign from scratch? Do you find yourself in “fire drill” mode when you need to get a new marketing campaign out the door? Do several different people have a hand …

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    3 Steps to Your 2012 Content Strategy

    Today’s buyers receive, use and make decisions based on trusted independent sources. In fact, according to IDC, marketing content is now the buyer’s preferred vendor information source.

    Now is the time to dedicate a few hours to your personal brand content map for 2012. Spending the time now will allow you to organize and filter …

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    How to Power Up Your Small Business Brand

    Kelly Paull is a social marketing ninja and the self-proclaimed “geek” behind Directly Successful, a company that helps small businesses use technology to increase brand awareness and online presence. With clear, straightforward guidance rooted in years of first-hand experience, Kelly helps drive site traffic, power up Facebook pages and increase fan engagement.

    As an early …

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    On a Mission to Change Presentations Forever

    For many years, John Soucie has been a regular at developer’s conferences across the country. As they each near their end, he hears and sees the same thing: groups of attendees expressing their desire for an alternative to the same-old-same-old PowerPoint presentation.

    As Chief Technology Officer of Media Connexus, John has set out to change …

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    Your #1 Competitor is Status Quo

    Here’s the news we’ve all been avoiding: your customers really don’t care about you and your product or service.

    Here’s the other big piece of news: Most of your customers are satisfied with their status quo.

    Forrester recently asked hundreds of executive buyers and decision-makers this question: “How do you make buying decisions?”

    65% of…
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