Do you have tips for aligning my business with a charitable cause in a way that helps grow my personal brand?
1. Join Forces for an Event
“Pinpoint nonprofits in your industry and collaborate on a fundraiser or other event. Assuming your areas of interest overlap, you’ll raise your own visibility among prospective clients while simultaneously giving back to the community.”
Steph Auteri, Word Nerd Pro
2. Fundamental Beliefs
3. The Match Needs to Be Perfect
4. Be Completely Genuine
5. What Causes Do Your Consumers Believe In?
“Ask your customers what causes they believe in and contribute to those. I once provided a consulting offer that donated 25 percent of their fee to the charity and/or cause of their choice. This effectively enabled my customers to donate (when they wouldn’t have otherwise), while simultaneously creating goodwill for my personal brand.”
Ryan Stephens, Ryan Stephens Marketing
6. What Is Your Story?
7. Make It Authentic
8. Don’t Be Afraid to Get Personal
9. Choose a Charity That Speaks To You
10. Engage Your Customers
11. Can You Actually Make a Difference?
12. Make Selections Carefully
13. Looking Back to Move Forward
“To what do you owe your personal success? Look to your past. Could it be your high school or college experiences? If so, you should support educational causes. Was there an adult figure of family member that made a great impact on you? Consider mentoring programs. Did a disease or disorder change your life profoundly? Support medical development. Let your past guide your future.”
Benjamin Leis, Sweat EquiTees
14. Don’t Get Distracted