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  • 6 Ways to Manage Your Personal Brand in 5 Minutes Per Day

    Personal Branding photo from ShuttestockLet’s be honest, trying to find balance between our careers, friends and family, and personal branding is a lot of work.

    However, managing your personal brand doesn’t have to be stressful or time consuming. The trick to managing your personal brand is making priorities for your brand and sticking to them.

    If you want to manage your personal brand without it consuming your day, here are six things you can do that take five minutes per day:

    1. Build your networking lists.

    Create a spreadsheet in Excel or Google Docs. Within this spreadsheet, start collecting names and contact information of people in your industry and networks. This will help you create a database of people you can reach out to when you need career advice.

    As you check Twitter, LinkedIn, or read industry blogs, remember to add a new contact to your networking list. Even if it’s adding one or two new contacts per day, this will make a huge difference in your networking efforts.

    2. Tweet about industry news.

    If you’re worried about social media consuming your life, dedicate five minutes per day to tweet about industry news and trends. If you find an interesting article your followers would find valuable, be sure to send it their way.

    3. Revisit your goals.

    Sometimes it can be a challenge to stay focused on our goals when we become busy with job searching, work, or building our brands. A great way to get you focused on your brand is to revisit your goals. Your goals serve as a great foundation for managing your personal brand.

    4. Write a new goal each week.

    Before you start a new week, write down a goal for your personal brand, career, or job search. Whether it’s writing a networking email or participating in a Twitter chat, these simple goals will motivate you to manage your personal brand.

    5. Comment on a blog post.

    Another way to build relationships for your personal brand is to interact with bloggers. As you read blogs or news articles each week, take five minutes to write a thoughtful comment. This shows your interest in the blogger’s work and can even spark a new relationship.

    6. Answer a question on Quora.

    To build credibility for your brand and showcase your expertise, spend a few minutes answering a Quora question related to your industry. It doesn’t have to be a long, complex answer. Just share some of your personal tidbits, thoughts, or research you’re familiar with to build credibility for your brand.

    Managing your personal brand doesn’t have to be super time consuming. By making it your goal to spend at least five minutes a day doing one of these takes, you’ll keep your personal brand engaged online.

    What are your favorite quick and easy tips for managing your personal brand?

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    Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

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    4 comments on “6 Ways to Manage Your Personal Brand in 5 Minutes Per Day
    1. avatar
      EXPERT
      Brandy Nielsen says:

      Thank you, Heather! Great tidbits to keep our lives in balance without spending a lot of time. I am unfamiliar with Quora and I was hoping you could give me more information on this. Is it similar to LinkedIn?

    2. avatar
      EXPERT
      Robert Testi says:

      This is great advice, Heather. I find myself consumed everyday with work, family, and school, so these tips will help me out tremendously. Thank you.

    3. avatar
      EXPERT

      Great post! You’re absolutely correct, social media is a great way to manage and add to your personal brand. An easy way to keep consistent with your social media postings are to create a social media content calendar, and schedule it weekly or monthly through avenues such as Hootsuite or Buffer. Check out this post on creating a content calendar here: http://www.yola.com/blog/building-a-content-calendar-for-social-media/

    4. avatar
      EXPERT

      Your six point about Manage Your Personal Brand is very helpful tome , so thanks for sharing them . I used to believe Facebook was the most common area for all companies to be ; Tweeting with twitter too . but it’s not necessarily so. You have to discover in which your marketplace is and it’s not usually those two systems.

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