Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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Dealing with Dueling Personal Brands

Most people don’t know I have a full-time job in public relations, outside of all the career-related activities in which I’m involved. I went to school for public relations. All the jobs on my résumé are in public relations. Yet, I’m probably much better known in the career space.
Why is this and is it what [...]

Setting Goals and Your Personal Brand

I recently spoke at Boston University’s 2010 PRSSA Regional Activity, PR Advanced: Brand Yourself. My presentation was titled, “8 Ways to Create & Maintain Your Personal Brand.” A lot of what I discussed I’ve written about on the Personal Branding Blog in some fashion or another. (I even encouraged everyone to subscribe!)
When I reached step 8 (create [...]

5 Steps to Saving Your Tarnished Workplace Brand

I’ve written before about overcoming setbacks to your personal brand, but that piece specifically focused on your brand’s name. What about when your personal brand takes a hit in the workplace or in some way negatively impacts your career? This can be huge, and it’s something I’ve recently experienced myself.
Bring some shine back to your [...]

HOW TO: Write Your 60-Second Elevator Pitch

Everyone (myself included) is telling you to go out there and network. But, what do you plan to say to people while you’re networking? (For the uninitiated, networking is not merely retaining as many business cards as possible from other people in the span of an hour.)
Who are you?
This is the first question you should [...]

Establishing Your Personal Brand on Niche Social Networks

Have an expertise? There’s a social network for that.
There’s a lot of hype around the “Big 3” – Twitter, Facebook and LinkedIn. But what about niche social networks?
If you’re an expert in it, there’s a social network for it
From shopping (Kaboodle) to knitting (Ravelry) to movies (Flixster) and everything in between, there’s like at least [...]

20 Ways to Give to Enhance Your Personal Brand

Giving is on my mind lately, with the tragedy still unfolding in Haiti. Rob Key, CEO of social media marketing and communications agency Converseon, says you should “lead with altruism” and “come bearing gifts.” He’s referring to the use of social media by businesses, but I think the same rules should be applied when creating [...]

5-Steps for Creating a Social Media Marketing Campaign for Your Brand

I’m a huge planner. I plan out just about everything in advance. You should see my whiteboard—full of to-dos for the day. If my day requires planning, so too should your personal brand.
Set goals for your social media marketing campaign
We all know the Internet is a great place to build your personal brand, and social [...]

Defining Your Brand via 6 Traits that Make You a Leader

I finished reading Lisa Orrell’s Millennials Into Leadership: The Ultimate Guide for Gen Y’s Aspiring to Be Effective, Respected, Young Leaders at Work this week. Wow! What a great resource for tomorrow’s leaders.
In Millennials Into Leadership, Orrell discusses “defining your brand by documenting the traits that you believe define your leadership style.” As I read, [...]

My Top 4 Personal Branding Goals for 2010

I can’t believe it’s already 2010. Not only did we end another year, but we ended another decade. Ten years ago, I didn’t have an established personal brand. But now, in 2010, I’m excited about planning ahead for growing my brand over the next year—and decade.
Plan your work and work your plan
Everyone knows we make [...]

When Do You No Longer Need a Personal Brand?

I wondered about this question when I read Penelope Trunk’s comment on Nicole Crimaldi’s blog, Ms. Career Girl.
I’m 42 years old. I have had a very successful career, and I can be judged on my track record. So I don’t need a personal brand.

So, newsflash, you never hear me writing about my personal brand [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
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