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    3 Ways to Use LinkedIn to Build Your Career

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    In a world where social media allows us to connect with almost everyone in the free world instantaneously, one platform dominates the professional networking space. Its name? LinkedIn.

    By now, most people in the professional world have heard of LinkedIn. Job seekers know it can help them find a career, but many don’t know how …

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    Posted in Job Search, Networking, Personal Branding, Skill Development, Workplace Success

    4 Ways Social Media Can Blend Personal Brand and Job Search

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    In your job search, having a great personal brand is a wildly understated way to stand out and better your chances of getting hired.

    Social media can be used as a catalyst that bridges the gap between personal brand and job search. According to Jobvite, 94 percent of recruiters use (or plan to use) social …

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    Posted in Career Resources, Job Search, Personal Branding, Skill Development

    3 Ways Guest Blogging Can Boost Your Personal Brand

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    Your personal brand relies on many factors, but digital presence is probably the biggest.

    But sometimes, you can be so busy running a business that you simply don’t have time to handle the traditional aspects of personal branding (speaking engagements, for example).

    Content marketing is quickly becoming one of the biggest digital branding outlets, and …

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    Posted in entrepreneurship, Personal Branding, Skill Development, Workplace Success

    3 Ways to Avoid Job Search Scams

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    Sometimes the promise of easy money can make us do crazy things.

    Liz is a (hypothetical) long-term job seeker. One day, she comes across an email from a man claiming to be a recruiter for one of the biggest companies in her industry. He explains he saw her LinkedIn profile and thinks her qualifications would …

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    Posted in Job Search, Skill Development

    4 Personal Branding Tips from Beyoncé

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    Whether you love her or hate her, there’s no denying that Beyoncé is a personal branding goddess.

    Throughout her career, whether it was good press or bad, she stuck true to her brand and built it into one of the most consistent and credible personas in the music industry. When she encountered mistakes, she knew …

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    Posted in entrepreneurship, Skill Development, Workplace Success

    Why Hiring an Assistant Could Save Your Personal Brand

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    There’s a defining time in every well-maintained brand when it becomes so popular and respected that you have to ask yourself, ‘Can I continue doing this alone?’

    If your answer to the above question is no, and you continue chugging along solo, you could reach a plateau in your personal brand that eventually leads to …

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    Posted in entrepreneurship, Skill Development, Workplace Success

    4 Tips for Crafting the Perfect Elevator Pitch

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    Imagine yourself as a recruiter at a networking event.

    It’s in a behemoth of a room and there are hundreds of eager job seekers clamoring for your attention.

    You talk to person after person after person for hours at a time about a similar topic, getting handed resume after resume until they start to form …

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    Posted in Job Search, Networking, Skill Development

    4 Tips For Worry-Free Webcam Interviewing

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    If a company said 15 years ago that they conducted interviews remotely through a camera in your computer, you would have thought you were applying to Hogwarts.

    Now, webcam interviewing is becoming a mainstream method of recruiting — saving employers both time and money while still giving them (almost) all the information they need to …

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    Posted in Job Search, Skill Development

    3 Tips for Networking with Business Cards

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    It doesn’t matter if you’re looking for a career or operating a company, business cards are a critical part of branding yourself.

    If you don’t have some already, think of them as miniature resumes — giving the recipient a glimpse into who you are and what you might be able to offer them. Although they …

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    Posted in entrepreneurship, Networking

    Maintain Your Brand When You’re at Your Lowest

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    Sometimes, life just isn’t fair.

    You could be at the top of the world one day, only to have a tragic event or accident send you spiraling down into a pit of nothingness.

    If it has happened to you before, you may think your personal brand is the last thing you need to worry about. …

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    Posted in Skill Development, Workplace Success
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