• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Blog Archives

    While In-Transition You Still Have a Brand

    More than ever, when you are in transition you should have a brand. Why? you ask. Because that is how you differentiate yourself and stand out from the proverbial crowd.

    Branding is not about what you like but about what employers like. Your branding statement—whether in writing, on the Internet, or spoken via your elevator …

    Tagged with: ,
    Posted in Articles

    When To Use The ‘Tell Me About Yourself’ Pitch

    Job seekers often ask a question about when to use the tell-me-about-yourself pitch—like in an interview—and when to use the elevator pitch: like in a networking situation. The confusion arises because some people don’t understand the purpose or objective of each of the two pitches.

    How to properly answer when asked, “Tell me about yourself.”…

    Tagged with: , , ,
    Posted in Articles, Job Search

    What to Do When You Don’t Know What to Do About Your Job

    There are a number of very good tests of personality type on the market, and as a career coach I always recommend that people in transition explore the results of such tests and apply those results in their decision-making processes. Being in transition is an opportune time to assess where you are and what you …

    Tagged with: , , ,
    Posted in Articles, Career Development

    Why You Need to Think Like an Interviewer

    To start with, I must make an important disclaimer. I am not a psychologist but a career coach. I don’t find it surprising that there is much in common between the two professions, and I have lots of stories to prove it. If you happen to be in transition, you may want to understand the …

    Tagged with: ,
    Posted in Articles, Interview, Job Search

    6 Logical Tips to Finding a Job

    It would be interesting to review a few perceptions that job seekers have on issues stemming from feelings rather than from logic. Such perceptions are based more on gut feelings rather than thinking. Examples follow.

    The interview is about me.

    People feel good when asked to come in and interview, because they think the interview …

    Tagged with: ,
    Posted in Articles

    How to Strategize Job Searching Like Chess Playing

    Job searching is very similar to playing a game of chess. Both activities have a significant element of strategy. But first, let’s agree about the word strategy. A simple definition found in Merriam-Webster’s dictionary, which says, “the skill of making or carrying out plans to achieve a goal.” And indeed, the job seeker has a …

    Tagged with: , ,
    Posted in Articles

    10 Interview Tips for Tech Companies

    Interviewing with a tech company such as Facebook, Hulu, Microsoft, Spotify, or Google is somewhat different from interviewing at companies in other industries, but the basics are the same.

    What is similar but with a little twist?

    Are you passionate about the company? Are you familiar with its products, and do you use them? Do…
    Read the Rest →
    Tagged with: , ,
    Posted in Articles

    Mature, Unemployed, and the Next Steps

    Even though the economy has improved lately, there’s still a large contingency of people who after long and successful careers find themselves not only blocked but also bewildered about their professional future because of their age. This is a serious problem because these people still need to provide for their families, and many are by …

    Tagged with: ,
    Posted in Articles

    7 Ways to Give Your Brand a Fresh Coat of Paint

    What’s one tip for refreshing my digital brand without scaring away existing customers?

     The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start …

    Tagged with: , ,
    Posted in Articles, brand matchup, Brand Mystery

    How to Get THAT Boss to Listen to Your Ideas

    Whatever you do, at whatever level, we all want to have an impact.

    Some of us have minds that are constantly thinking of new ideas, while others will stumble on that golden solution less frequently. Either way, getting these ideas out there can be a great way to further your career, really contribute, and take …

    Tagged with: , , , , ,
    Posted in Articles, Brand Yourself As, Career Development, management, Personal Branding, Positioning, Skill Development
    Content Partners
    As Seen In