Personal Branding Blog – Dan Schawbel The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.

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Your Brand and Public Performance

For three years, I’ve had a spot on our local CBS station as the local “go to” person for questions about branding, marketing and business.  In addition to that Thursday morning spot, any time they need a snippet of information, a quote or a comment, the local media comes to me first.  This has translated [...]

Conversation is King

Anyone who spends any time or resources online has heard the saying “content is king”.  That, though, is so Web 1.0.
To succeed in being visible and memorable in the Web 2.0 world, conversation is king. And, it’s about engaging conversation not just one sided “walking commercials”.  The key to anyone’s success is communication and it [...]

Are You Fun to Advocate For?

Much of the time we talk about ways to be connected, referred, recommended and advocated for.  From logistics, strategy and tactics, there are many valuable tips and posts!  Yet, there’s a basic question that we often fail to address and that is….am I fun to advocate for?
When someone speaks positively on your behalf, engages their [...]

Facts Tell While Stories Sell

Are you good at telling your story?  Personal branding provides the focus and energy of your story. If you know who you serve or need to connect with, then your story becomes compelling and interesting.
When I say story, I’m not referring to a long dissertation nor am I describing a keynote address.  Your story is [...]

Some Personal Branding Brain Food

Recently, I stumbled across Tom Peters’ article The Brand Called You – I pulled out some of my favorite points for this week’s post. If you have not read this article yet, it is an non-negotiable, absolute, must-read! If you have read it, it won’t hurt to read it again — I learn something new [...]

Personal Brand and Word of Mouth, Part 4

This is part four of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and offline persona and value.  It makes all the difference between positive or negative word of [...]

Top 4 Articles Competitors Use to Outbrand You

Think you can take your personal branding efforts to the next level? My bet is that you can, with a little help from the experts.
Take this Wednesday to read the following posts. Because if you haven’t, your competition has. And they’ll use what they learned to outsmart, outreach and outbrand you.
So read on! Be like [...]

5 Ways to Destroy Your Personal Brand

Building a strong personal brand also means avoiding the mistakes that can ruin a personal brand. Here are 5 kinds of mistakes that could cost your personal brand dearly.
Personal branding mistakes I hope you never make
1) Lying on your resume
You’ve heard it before and I’ll say it again. Whether to embellish your track record or [...]

Top 5 Personal Branding Tips for Recent Graduates

I know a lot of graduates who are very concerned with their chances as nabbing a job when they graduate. I decided to write a post to help guide you to the promise land, give you a load of confidence and hope, as well as point you in the right direction. Getting a [...]

Quoted in the Boston Globe on Branded Business Cards

I typically don’t blog about the press I get (although I include it in the press section of this blog) and I don’t “re-blog” any articles that I have published in magazines often.  Remember that too much self-promotion turns people off and I don’t want to be branded as some golden child (as Michael Port [...]

  • Dan Schawbel

    Dan Schawbel is the leading personal branding expert for Gen-Y. He is the bestselling author of Me 2.0, as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine.

    • "Personal branding force of nature" - Fast Company
    • "A leading voice in the area of personal branding" - BusinessWeek
    • "Gen-Y branding expert" - Entrepreneur
    • "Personal branding guru" - New York Times
    • "Internet guru that can make you rich" - Details Magazine

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