Author: Kevin George

Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free responsive HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.
email marketing strategy
Success Strategies

Modify Your Email Marketing Strategy During An Economic Downturn – 9 Best Approaches

Are you struggling with shrinking budgets, increased competition, and hesitant customers, especially during this economic slowdown? It is a common sight for most businesses. However, amidst uncertainty, one splendid marketing tool continues to repeatedly prove its resilience. Yes, you guessed it right. We are talking about email marketing and email strategy.

With its cost-effectiveness, high …

Personal Branding

Email: An Essential Component of Inbound Marketing Methodology

Inbound marketing involves a customer-centric approach. It focuses on getting found by customers. The main aim of inbound marketing is to use social media marketing, content marketing, and SEO to promote your products. It imparts a pleasant customer experience by sharing relevant information.

Email marketing forms an important component of the inbound methodology. It is …