Artificial Intelligence (AI) has entered all marketing channels and email is no exception. It has made email marketing more effective and increased its ROI. If we go by the definition of AI, it is the simulation of human intelligence processes by machines, particularly computer systems.
You can use AI in different ways in email marketing. …
The job market seems much better lately, and more and more offers are being extended to applicants. Some move into the new positions from other jobs and others from being in transition. In both cases, those job seekers miss out if they don’t take a holistic approach to specific evaluation of the new opportunity.
All good writers know that quality is an essential component of success. Without fresh ideas, engaging content and grammatical rigor, nobody is going to want to read, share or publish your content. Good writing has unique opinions or information.
Most bloggers and content writers also understand the merits of maximizing quantity. The more guest posts …
More than ever, when you are in transition you should have a brand. Why? you ask. Because that is how you differentiate yourself and stand out from the proverbial crowd.
Branding is not about what you like but about what employers like. Your branding statement—whether in writing, on the Internet, or spoken via your elevator …
Job seekers often ask a question about when to use the tell-me-about-yourself pitch—like in an interview—and when to use the elevator pitch: like in a networking situation. The confusion arises because some people don’t understand the purpose or objective of each of the two pitches.
How to properly answer when asked, “Tell me about yourself.”…
There are a number of very good tests of personality type on the market, and as a career coach I always recommend that people in transition explore the results of such tests and apply those results in their decision-making processes. Being in transition is an opportune time to assess where you are and what you …
It would be interesting to review a few perceptions that job seekers have on issues stemming from feelings rather than from logic. Such perceptions are based more on gut feelings rather than thinking. Examples follow.
The interview is about me.
People feel good when asked to come in and interview, because they think the interview …
Job searching is very similar to playing a game of chess. Both activities have a significant element of strategy. But first, let’s agree about the word strategy. A simple definition found in Merriam-Webster’s dictionary, which says, “the skill of making or carrying out plans to achieve a goal.” And indeed, the job seeker has a …
