• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Blog Archives

    Finish Strong: Your End of the Year Marketing Plan

    Business Finish Line photo from Shutterstock

    The end of the year is busy with holidays, travel and gatherings. Many business owners get caught up in the busyness and become lax in their marketing. However, the end of the year is a great time to finish strong and prepare for a more profitable first quarter in the next year. Here are some …

    Tagged with: , , , ,
    Posted in entrepreneurship, Networking, Personal Branding

    Which Blog Types Work Best for Your Personal Brand?

    Blog Types photo from Shutterstock

    Having an active blog for your personal brand is an important marketing tool which can attract more visitors and provide more opportunity for sales of your product or services. Did you know that the style of content is just as essential to reach your target market and elevate your online reputation?

    There are several types …

    Tagged with: , , ,
    Posted in entrepreneurship, Networking, Personal Branding, Skill Development

    5 Tips to Make the Right 1st Impression

    No matter what you are doing, as an entrepreneur, you are networking for the company you created. For that reason, you have to learn how to make a good first impression. You never know when the person you are talking to will be your next client or your next major contract.

    Here are five tips …

    Tagged with: , , , , ,
    Posted in entrepreneurship, Job Search, Networking, Personal Branding

    Conference Strategy Leads to Strong Business Results

    shutterstock_144220534

    The Dreamforce Conference has grown exponentially in size compared to its humble beginnings. Frequently, when business faces enormous growth spurts, the fast pace sometimes throws the company off of its game, but not this time. This, too, became a rousing success.

    What was difference and what can entrepreneurs learn from the lesson?

    While insider details are …

    Tagged with: , , , ,
    Posted in entrepreneurship, Networking, Personal Branding

    6 Ways to Get Your First Client

    Close Deal photo from Shutterstock

    Encouraging referrals is the best way to grow your business. However, as a new entrepreneur, to obtain referrals you have to have clients. Getting that first client can be one of the biggest challenges in getting your business off the ground. Fortunately, there are things you can do to entice new clients into hiring you.…

    Tagged with: , , , ,
    Posted in entrepreneurship, Networking, Personal Branding

    Growing Your Personal Brand Facebook Fan Page

    A few years back, Facebook opened the door of opportunity for attracting new prospects and fans with their Pages (different than a Facebook Profile). Then came the implementation of Facebook Graph search along with its updated algorithm and Page configurations which has caused these online relationships to dwindle. But having a strong brand presence on …

    Tagged with: , , ,
    Posted in entrepreneurship, Networking, Personal Branding, Skill Development

    Word of Mouth Starts by Owning Your Contacts

    Contact List photo from Shutterstock

    Your connections begin in your own database. When I’m asked about how to “own your game”, or dominate your niche, the first place I begin asking about is what do you know about your database?

    Word of Mouth marketing starts by owning your contacts

    Even those born within this last minute, already have a handful of …

    Tagged with: ,
    Posted in entrepreneurship, Networking, Personal Branding

    6 Ways to Expand Your Personal Brand Beyond LinkedIn

    LinkedIn photo from Shutterstock

    “If you want to land a job, you need to be on LinkedIn. Period!”

    How many of you have heard this advice over and over again? I’m sure by now, everything you’ve heard about building your brand on LinkedIn seems like old news.

    Although LinkedIn is an amazing tool for your job search, it’s also …

    Tagged with: , ,
    Posted in Networking, Personal Branding, Skill Development

    Do’s and Don’ts of Business Cards

    Hand Businesscard

    A business card reflects your personal brand. It is also a great marketing tool for yourself and your company. Especially during networking events, a business card is the first item someone receives from you and as a result, it is your first chance to make an impression on that person. Therefore, creating a business card …

    Tagged with: , , , ,
    Posted in Networking, Personal Branding, Workplace Success

    Convert Social Media Leads Into Sales

    Increase Sales photo from Shutterstock

    How can your personal brand bring in more sales with social media?

    The answer is through targeted strategies, stellar content, and consistent communication. A simple share or retweet is not enough to build relationships online, but rather it’s being an active participant with your community.

    In the age when all the big brands are on …

    Tagged with: , ,
    Posted in Networking, Personal Branding, Skill Development
    Content Partners
    As Seen In