• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Blog Archives

    Is SEO Still Worth the Effort?

    SEO photo from Shutterstock

    Since its inception, search engine optimization (SEO) has been the bane of many web masters’ existence. Just when you thought you had it mastered, the algorithm changed and you were back to square one. The newest Google update is no different and has had many throwing up their arms surrendering attempts to make the search …

    Tagged with: , ,
    Posted in Networking, Personal Branding, Skill Development

    How Personal Brands Can Succeed in SEM

    SEM photo from Shutterstock

    Why Search Engine Marketing (SEM)?

    Having your website rank in search has changed dramatically over just the last five years, and many brands may have seen a decline in their ranking. Since social media came onto the scene, the way people look for information on the Internet has become much more conversational. Google in particular …

    Tagged with: , ,
    Posted in entrepreneurship, Networking, Personal Branding

    Do These 5 Things to Market Yourself Well

    Market Yourself photo from Shutterstock

    Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.

    Viewing yourself as the product that you are marketing, might help you in wrapping your mind around the power and the necessity for …

    Tagged with: , , , ,
    Posted in entrepreneurship, Networking, Personal Branding

    Are You Just Looking for a Job, or Do You have a Campaign Going?

    Looking for a Job photo from Shutterstock

    No one needs to reiterate that today’s is a difficult job market that is unprecedented in recent times or that regrettably, many people are looking for jobs for extended amounts of time—sometimes for years! As a career coach, I often work with such people, and I notice that they have things in common: None of …

    Tagged with: , , ,
    Posted in Job Search, Networking, Personal Branding

    Personal Branding Weekly – Should You Stay or Go?

    Stay or Go photo from Shutterstock

    In everyone’s myth of the time deprived world, comes those moments of every busy executive or entrepreneur when they must ask should I stay or should I go? (Can you just hear the music from “The Clash” in your head now?) What I’m referring to are the dozens of networking events that bombard us via …

    Tagged with: , ,
    Posted in entrepreneurship, Networking, Personal Branding

    Six Tactics to Increase the ROI of Attending Conferences

    Give Business Card photo from Shutterstock

    Whether you’re a business professional or entrepreneur, there’s a good chance you’ll benefit from attending a conference. Trade shows, annual conventions and industry meetings are a great way to attract clients and network for future job opportunities.

    Do you want to get the very best ROI possible when attending industry events?

    Six Tips for Getting…
    Read the Rest →
    Tagged with: , , ,
    Posted in entrepreneurship, Networking, Personal Branding

    Why Your Personal Brand Needs a Video Presence

    Play

    For years it’s been known that in order to really establish a trusted personal brand, you need to have an online presence. Websites, professional social media accounts and blogs are integral to establishing your expertise in your industry and helping you reach audiences that are impossible to engage with in person.

    Evolving consumer technology has …

    Tagged with: , , ,
    Posted in entrepreneurship, Networking, Personal Branding, Skill Development

    Attract More Website Visitors for Your Personal Brand

    Website photo from Shutterstock

    A professional website presence that reflects your brand is the start to showcasing what you have to offer. Engaging in social media and posting content on other sites is important as well – but, the goal is to have a web design that will bring visitors back again and again.  Social media, guest posts, everything …

    Tagged with: , ,
    Posted in entrepreneurship, Networking, Personal Branding

    Can You Make the 10% Social Media Commitment

    Meet in Person photo from Shutterstock

    How many followers do you have on Social Media?

    Would you be willing to make the commitment to meet 10% of them in person?

    How about 20% or even 50% of them? Would you be willing to make the time, the effort and the commitment to go out and physically meet at least 10% of …

    Tagged with: , , , , , , , , , , , , , , , , ,
    Posted in entrepreneurship, Networking, Personal Branding

    Personal Branding Weekly – Text – How to Add Your Branding

    Texting photo from Shutterstock

    Everything we say or do represents our brand. We make an impression on others when we communicate with them, whatever way we do that. When you post your contact details on your webpage or people find them on your social media site, they will try to reach you personally. Some customers would prefer to text …

    Tagged with: , , ,
    Posted in entrepreneurship, Networking, Personal Branding, Skill Development
    Content Partners
    As Seen In