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    Personal Branding Weekly – Be the Host, Your Brand Benefits

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    Have you ever heard the statement – she’s the hostess with the mostest?

    You may think you’ve only heard kids saying it but, in truth, I’ve heard adults utter the phrase as soon as someone makes a comment about how good a hostess someone is.

    If you want your brand to stand out, then you …

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    Posted in Networking, Personal Branding, Skill Development

    How to Make Your Content (And Yourself!) Go Viral

    Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania and author of the New York Times Bestseller Contagious: Why Things Catch On. He has published dozens of articles in top-tier academic journals, and popular outlets like the Wall Street Journal and Harvard Business Review often cover his research.  Berger is a world-renowned expert on word of mouth, …

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    Posted in Interview, Personal Branding

    Showing Respect for Others is Part of Your Personal Brand

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    Consistently Follow the Golden Rule: What you want for yourself, you give to others. Do right and do it consistently in how you think, act, and interact with people.

    Over the years there are versions of the “rule” that I’ve heard from colleagues. Pick one that rings true for you:

    Do what’s right for the…
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    Posted in Personal Branding, Skill Development, Workplace Success

    5 Damaging Career Moves to Avoid

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    Careers aren’t made overnight, but a few mistakes can easily derail your career pretty quickly. Whether you’re complacent in your current position, or you’re swept up in office politics, there are many snafus seasoned professionals can run into.

    “People make a lot of mistakes in their careers, some are small and can be recovered from …

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    Posted in Personal Branding, Skill Development, Workplace Success

    Are You a Generalist or Specialist

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    Generalist or Specialist?

    How you manage your career depends on whether you are a generalist or specialist.

    When I started my career in the 1970s, large corporations valued generalists. In my 22 years of working for IBM, they let me take a variety of career paths. It also suited my personality, because I have a …

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    Posted in Personal Branding, Skill Development, Workplace Success

    What’s Your Body Language Saying?

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    Since we all want to portray ourselves as cool, intelligent, strong, charismatic, principled, caring, and interested in others,  learning  tactics  to make a great first impression is critical. First impressions are so important because they make an indelible mark on how we’re perceived by others. Surprisingly, our  posture, smile, eyes, personal hygiene and the way we …

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    Posted in Networking, Personal Branding, Skill Development, Workplace Success

    11 Qualities Your Personal Brand Should Convey to Employers

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    How important is the personal brand of your key hires? What do you look out for (bad or good)?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and …

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    Posted in entrepreneurship, Personal Branding

    How Social Media can make Your Brand more Personal

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    Networking with social media can open the door of opportunity for brands with new connections outside of the online world. These relationships can become long-lasting as communication is maintained. The power of social media to get these conversations started is more important than ever for the growth of your brand.

    Today it is much easier …

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    Posted in Networking, Personal Branding, Skill Development

    11 Things Your Logo Designer Should Know About Your Brand

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    What one thing should I tell a designer about my brand before commissioning a logo?

    The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

    1. …

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    Posted in entrepreneurship, Personal Branding, Workplace Success

    You Can’t Control How Lucky You Are

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    You can’t control where you were born. You can’t control when you were born. You also can’t control what natural intelligence you are born with. However, there are some things you CAN control. You can control how hard you work.

    You Can’t Control How Lucky You Are

    There is a common line of thinking that …

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    Posted in entrepreneurship, Personal Branding, Workplace Success
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