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    Reach More Customers Through Authority Marketing

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    A reputation for brands and businesses have traditionally been driven through word-of-mouth as authority and trust are established. This can explode your conversions like nothing else, and is even more powerful with the use of online tools and social media. In order to effectively reach your customers in a meaningful way it’s important to understand …

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    Posted in Personal Branding, Social Media

    7 Essential Tips for Better Storytelling

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    The best storytellers lead the tribe.

    The best stories are short.

    The best stories are memorable.

    The best stories are actionable.

    239 Years Ago

    There was a story ready to be told. It was short, it was powerful. It was worth fighting for. Of course, I’m referring to the story that lead to the creation …

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    Posted in Personal Branding, Success Strategies

    Four Tips for Effective Leadership Communications

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    Business owners and key executives create their company culture and that culture drives their organization’s results. If you are a leader who is not getting the results you want, it’s important to make an honest evaluation of your communications skills.

    Some cultures are created by default, passively letting people act autonomously based upon their individual …

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    Posted in entrepreneurship, management, Personal Branding

    6 Ways to Search for New Job & Not Risk Current One

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    If YOU ALREADY HAVE A JOB, BUT FEEL THE NEED OR DESIRE TO SEARCH FOR A NEW ONE, HOW IN THE WORLD WILL YOU EVER CONDUCT AN EFFECTIVE NEW JOB SEARCH WITHOUT UNDULY RISKING YOUR CURRENT POSITION? Admittedly, it takes some careful planning and precise execution, but it certainly is possible—if you go about it …

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    Posted in Career Development, Job Search, Networking, Personal Branding, Success Strategies

    Avoid these Potholes in the Road of Communication

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    Communication is already complex.  It is a road filled with U-turns, roundabouts and dead ends, stretching on as far as the eye can see. Communication is extremely layered, encompassing spoken words, volume, timbre and body language in a complex display of sound and movement. With the advent of email, text without the subtle signs of …

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    Posted in Personal Branding, Reputation Management

    Women versus Men in Job Interviews and Salary Negotiations

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    For both genders, anxiety before the interview may be present, but studies show that women handle it better. Women adapt more proactively than men do. Women seek social support from colleagues and friends more than men do. And women are more prone to do mock interviews with those colleagues and friends more than men are. …

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    Posted in Personal Branding

    Tips for Meeting a Client for the First Time

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    Meeting a client for the first time can be exciting and stressful but it is part of an on-going business. In order to handle this meeting successfully and make a positive impact, you need to take some steps before and after the meeting. Below you can find some hints for your first client meeting.

    Prepare: …

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    Posted in Career Development, Personal Branding, Skill Development, Success Strategies

    How to Brand Yourself to the Top

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    If you want to get to the top of the career ladder, you need to build your brand!

    Being in the staffing industry, I’ve interviewed hundreds of people and am amazed by how many people tell me they want my job straight out of high school or college with no experience and no reputation. They …

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    Posted in entrepreneurship, Networking, Personal Branding, Social Media, Success Strategies

    Proof that good character spurs financial success

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     A great legacy is the expression of fine character traits: Who have you helped along the way? Has your business helped community? How do you treat your co-workers and employees and what is your overall reputation? There’s evidence that fine personal character traits in corporate leadership have a quantifiable improved return.

    Can you calculate your …

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    Posted in Personal Branding

    Conventional or Behavior-Based Interviewing?

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    A job interview has been scheduled for you, but do you know what types of questions you’ll have to answer? This is the dilemma most candidates face. Don’t panic. You can prepare for various types of questions, and I’ll give you a few hints later on. Most companies are using one or the other type: …

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    Posted in Personal Branding
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