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    Personal Branding Weekly – Have You Zombified Your Personal Brand?

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    It’s not even been a month since the season finale of the television show, The Walking Dead, and I’m already missing it. If only that is what I was referring to in this headline, but it’s not. Last week I wrote about the Wacom customer service representative who was robotic and barely human as he cruised …

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    Posted in entrepreneurship, Personal Branding, Workplace Success

    Are You Your Authentic Self at Work?

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    Authentic Self?

    To quote Dr. Phil

    Are you living a life that is more in tune with your “authentic” self (who you were created to be) or your “fictional” self (who the world has told you to be)?

    Gee, I never thought I would write a post where I would quote Dr. Phil!

    Are you …

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    Posted in Personal Branding, Skill Development, Workplace Success

    Why Shrinking Your Resume Can Hurt You

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    Have you ever visited a friend who regaled you with their 50-page wedding album or 30-minute DVD of a European vacation? Perhaps they had you crouch over their computer while linking to Facebook posts and images so they could enthuse over their latest accomplishment? How difficult is it to sit still as they narrate each …

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    Posted in Career Resources, Job Search, Personal Branding

    Get Hired: Make Yourself Shine In Your Interview

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    Make yourself shine 

    Everyone wants to stand out in the crowd to get hired, but few people know what hiring managers are looking for and what it takes to shine in an interview. Hiring managers are looking for certain personality traits. If you have them great, if not you can learn them.

    A recent Harvard …

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    Posted in Job Search, Personal Branding, Skill Development

    Customer Service Beliefs that Can Hurt Your Business

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    Business owners understand that customer service is an important aspect of building repeat and referral business. But some beliefs and ideas around customer service may actually hurt business. Here are some common customer service beliefs you should rethink.

    Customers only care about price

    Few people want to pay more than they have too, but price …

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    Posted in entrepreneurship, Personal Branding, Workplace Success

    Is Your Brand Attracting the Right Recruits through Social Media?

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    When it comes to recruiting for your personal brand we often think about utilizing an agency or checking to see what applications we have on file. But what about social recruiting online? There are several ways to use social media to attract the right employees for your niche.

    It is not enough to just have …

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    Posted in entrepreneurship, Personal Branding, Skill Development, Workplace Success

    The Realities of ROWE

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    There are pros and cons to working in a ROWE. Where ROWE means Results Only Work Environment.

    One pro is… You know exactly what is expected.
    One con is… You know exactly what is expected.

    This is meant to be flippant in that it forces both the buyer and the seller of ROWE services to set …

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    Posted in entrepreneurship, Personal Branding, Skill Development

    Personal Brands: Delivering on the Brand Promise

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    Being on the other end of the phone when dealing with customer service representatives, is either a curse or a blessing. It’s a coin toss. One that quickly became a curse when I had to speak to a Wacom customer service rep.

    Many large company brands are striving hard for that “human engagement”. It’s evident in …

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    Posted in entrepreneurship, Personal Branding, Workplace Success

    Help Employers Understand How To Max You Out!

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    College seniors should be on full blast with job interviews as graduation day approaches. There has been countless articles and posts about how to master an interview and what your resume should look like. All good stuff to know but much of which is cliché and stuff your college counselor probably has been prepping you …

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    Posted in Personal Branding, Skill Development, Workplace Success

    Hard Close Loses to Selling Ethically

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    Negotiating the fine line of exuberance for the service you are selling, versus becoming too aggressive in the sales process, is critical for establishing a sound sales foundation and future business. Knowing your boundaries and communicating them well is essential before getting started in all transactions.

    For example, an executive was recently heard advising his …

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    Posted in entrepreneurship, Personal Branding, Skill Development, Workplace Success
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