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    Give Your Personal Brand More Visibility with Blogging


    Having a great website and social media marketing strategy for your brand is a good start to building an audience. But in order to effectively build a list and establish authority in your market, it is important to have a consistent flow of content.

    Does your personal brand need a blog? Whether you are just …

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    Posted in Personal Branding, Skill Development

    Three Mini Ways to Spend Your Time


    The Intersection of People and Process

    What do you do when you find yourself with a few minutes of downtime?

    Where downtime can be anything from waiting in line for something, waiting for a meeting to start or just being out and about on any given day.

    Most people these days point their heads at …

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    Posted in Career Development, Personal Branding, Success Strategies

    Use Facebook Custom Audiences to Increase Your Brand’s Sales


    Facebook advertising is a great way for personal brands to immediately start building exposure. Since the program began in 2004 there have been a lot of changes along the way. Today there are a variety of options to choose from to help target the right market.

    Many brands and businesses advertise on Facebook as a …

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    Posted in Personal Branding, Skill Development, Social Media

    Networking: Your New Year Cure for the Career Blahs


    Another new year is just around the corner. And if you are part of the 15% of workers who a Gallup poll says are underemployed or the 53% of workers who a Conference Board survey says are not satisfied with their current employment, perhaps this is time to dust off your networking shoes and get out on …

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    Posted in Job Search, Networking, Personal Branding, Skill Development, Workplace Success

    What Hiring Managers Look for in a Resume


    What is the typical comment made by someone who is currently employed and decides it may be time to investigate other career opportunities? It usually goes something like this, doesn’t it?

    “I am going to dust off my résumé, shoot it out to a few ‘headhunters,’ send it to some online postings and see what …

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    Posted in Career Development, Job Search, Personal Branding

    The Trauma of Unemployment


    The emotional stress associated with unemployment is understood only by those who are unemployed. Often, even people closely associated with the unemployed such as spouses or other family members don’t fathom the emotional pressure and pain that settles in on those without sources of income and places to go to called work.

    Unfortunately, some jobless …

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    Posted in Personal Branding

    Take the 2-Minute Express to Heaven or Hell


    Inside of two minutes, you can provoke mindfulness, a meditative state, or anxiety. You do it simply focusing your thoughts. Most of us do anxiety, rage, irritation, frustration, disappointment, and fear pretty reliably. Maybe you have the land speed record on those.

    The terrible truth is, what you believe is “natural,” is not. How you …

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    Posted in Personal Branding, Success Strategies, Workplace Success

    Do’s and Don’ts of Social Media During Job Search


    For the past few years, social media became an important part of our daily life. Almost everyone has at least one social media account because it is an easy and fun way to keep in touch with friends and family as well as showing your personal brand. Your tweets, posts and the pictures you upload …

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    Posted in Job Search, Personal Branding, Skill Development, Social Media

    #1 Factor to Being a Highly Recommended Brand


    We know that word of mouth works for product and service based business brands.

    But, does it work for a personal brand?


    People do business with and through people. Either you are connected with the end decision maker for any project or with someone who can connect you to or influences the final decision …

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    Posted in Networking, Personal Branding

    Career Planning and the Holidays


    Career Planning and the Holidays

    The holiday season is a great time to do some critical career planning for the following year. You will likely have some time off to reflect back on the year that is ending and make plans for the new one.


    Reflect back over the previous year and identify key …

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    Posted in Job Search, Personal Branding
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