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    Getting Back to Work After a Vacation

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    After the much deserved vacation that is full of fun and joy, returning back to the regular routine can distress many of us. While almost everyone doesn’t like going back to work especially after a relaxing and peaceful vacation, you should face the reality and do your best to adjust and be productive again. In …

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    Posted in Personal Branding, Skill Development, Success Strategies, Workplace Success

    Why Integrity Matters in Success

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    If I listed my companies Core Values in order of importance, this one would be number one.

    What does Integrity mean?  It means sticking to your personal and business code of conduct. It means doing the right things, even if they might cost you business.

    When we live with integrity, we’re more likely to succeed. …

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    Posted in Personal Branding

    Attract Website Visitors for Your Personal Brand Through Social Media

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    A successful traffic generation strategy for your website is done with a combination of great optimization, content, and a solid social media marketing strategy. The new rules of SEO don’t need to be a hindrance to attracting more visitors as using this powerful online tool helps your brand connect with your audience.

    How do you …

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    Posted in Personal Branding, Social Media

    5 Questions to ask before starting a corporate blog

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    One of the most common things I hear from people is … Should I start a blog?

    There is no simple answer.

    However, over the years I have boiled down my thinking to 5 things to consider before starting a (corporate) blog.

    Note: I put the word “corporate” in parentheses. A personal and corporate blog …

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    Posted in Personal Branding, Social Media, Success Strategies

    12 Resume Tips to Snag Your Dream Job

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    “Life isn’t about finding yourself. Life is about creating yourself.”– George Bernhard Shaw, author

     

    Employers look for someone who offers the “whole package” when hiring. An applicant who has the skills, expertise, and experiences to meet the complex challenges their company faces. “Soft skills” such as integrity, accountability, common sense, motivation, energy, enthusiasm for …

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    Posted in Personal Branding

    How to Brand Yourself through Mobile without an App

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    Building a personal brand online is a multi-channel effort. It is not enough to just have a website, or just be on Facebook, or just have a LinkedIn account. If you really want to expand awareness about you and your personal brand, you need to be in a lot of places all at once. Increasingly, …

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    Posted in Marketing, Personal Branding, Social Media

    America, the Land of Marketing and Selling

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    Every morning when I get to my computer, I’m amazed at how many companies have targeted me as someone in need of their products or services. I take it in stride, though, because in 99 percent of the cases, I’m of course not interested, and I know that the e-mail has been sent to a …

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    Posted in Personal Branding

    The Stronger Brand – Harry Potter or Rick Grimes?

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    Fun or just the facts?  When Ryan Rhoten interviewed me for his podcast, it was more of a conversation and storytelling between two friends over coffee (since we’ve known each other for a while from #brandchat – a weekly chat every Wednesday about branding).

    He asked me – who do you think has the more …

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    Posted in Corporate Branding, Media Branding, Personal Branding

    How David Serero has made a Career out of Theater

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    I recently interviewed actor/producer David Serero. David has been in the industry for over ten years starting in Europe, and ultimately working in New York City. His extensive experience in the world of theater gives him a lot of insight into the industry. He recently produced an abridged version Shakespeare’s  “The Merchant Of Venice”  that …

    Posted in Personal Branding

    Real Personal Branding: Tattoos

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    The good news is tattoos aren’t reserved for sailors, warriors, or rock stars anymore. For these reasons and many others, 1 in 3 people under forty has at least one tattoo. (They are actually an ancient art form dating back to the Egyptians who used them to control the supernatural.)

    In the future younger executives …

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    Posted in Personal Branding
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