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    Using the SDP Scale to Evaluate Yourself and Others

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    There are no simple tests to know when you will be successful at something. However, there are a few factors that can be applied to create what I call the SDP Scale that may help you get a better feel for what will likely lead to success.

    The SDP Scale

    It’s simple in it’s elegance, …

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    Posted in Personal Branding, Skill Development, Workplace Success

    Interview Horror Stories–Even When It’s Not Halloween

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    Each year as Halloween approaches, Hollywood and the rest of the entertainment business roll out the horror features that are always a staple at this time of the year. All of the “horror” stories, however, are hardly fictional or strictly limited to the movies and TV. Where the job interview process is concerned, there are …

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    Posted in Job Search, Personal Branding, Workplace Success

    How Universities Are Failing Their Graduates

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    Universities are failing their graduates in many ways. My purpose in addressing such topics is not to chastise higher education, which I don’t believe can be reformed, but rather to warn future educational consumers and help more recent graduates improve their odds of career success.

    Last week I attended a panel discussion on the impact …

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    Posted in Job Search, Personal Branding, Skill Development, Workplace Success

    If There’s No Work, What to Do Next?

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    Today’s weak economy has changed the psychology of hiring. During past weak economic times, companies might hire temps, and once the economy gained strength, permanent hiring ensued. We have not yet seen that pattern, and there are weak signs that it’s on its way. The situation has caused various and serious difficulties for most of …

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    Posted in Job Search, Personal Branding

    5 Tips to Make the Right 1st Impression

    No matter what you are doing, as an entrepreneur, you are networking for the company you created. For that reason, you have to learn how to make a good first impression. You never know when the person you are talking to will be your next client or your next major contract.

    Here are five tips …

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    Posted in entrepreneurship, Job Search, Networking, Personal Branding

    Why Advokatfirman’s Michael Sterner Believes Niche Specialization is Essential

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    As I’ve mentioned numerous times throughout the years, having a niche focus is critical to being successful in business. If you try to be everything to everyone, you will be nothing to no one and people will simply not pay attention to you. You have to come up with a specific area of …

    Posted in Personal Branding

    Conference Strategy Leads to Strong Business Results

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    The Dreamforce Conference has grown exponentially in size compared to its humble beginnings. Frequently, when business faces enormous growth spurts, the fast pace sometimes throws the company off of its game, but not this time. This, too, became a rousing success.

    What was difference and what can entrepreneurs learn from the lesson?

    While insider details are …

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    Posted in entrepreneurship, Networking, Personal Branding

    How to Give a Great Presentation

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    Giving a presentation is very similar to public speaking. Many people freak out because they have to get up in front of a crowd and talk about a topic which everybody assumes they are the expert on. However, you don’t need to lose your nerves! By following the below simple rules, you can give a …

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    Posted in Personal Branding, Skill Development, Workplace Success

    Why You Need a Lifeguard to Get a Promotion

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    No matter where you live and where you want to work, there’s probably an ocean between you and what you want. No, I don’t mean the vast body of water that covers 71% of the planet. It’s not that you live in the UK and want to work in the US. Not that kind of …

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    Posted in Personal Branding, Skill Development, Workplace Success

    Personal Branding Weekly – Have Strings Attached Always

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    I’ll best illustrate this with the use of a listening-to-the-radio analogy. If you listen to the radio, you have a couple of (or more) stations you like to listen to, maybe for the music they play or the programs they feature. However, should you hear something you don’t like (songs you don’t appreciate, too many …

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    Posted in entrepreneurship, Personal Branding, Skill Development
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