• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Content Marketing Strategies for Personal Brands

    Content Marketing photo from ShutterstockHaving a well-planned content strategy is an important tool for your personal brand. It’s the way in which your business can establish itself as an expert in your industry both online and off. The type of content you choose for your target market and social media marketing is also important.

    There are several ways that the right content can work for your brand, which can bring more website visitors with the potential to be converted into sales. Knowing the needs of your audience enables your company to know what topics to write about, and encourages people to come back for more.

    Building the right content marketing strategy takes time, and involves a steady, consistent flow of good information. Here are several ways your articles can be more successful:

    1. Remain consistent. Whether you are writing your first blog post or re-energizing an existing one, it is good practice to keep a steady flow of information going for your audience. Mix up your topics, add great images and videos, and keep your articles fresh with helpful tips and information. This not only keeps your readers engaged, but encourages more subscribers to your website.

    2. Use Email marketing to your advantage. Make sure that your personal brand’s website has a good option to capture leads. Then, follow up with your subscribers with helpful tips, event invitations, special offers, and exciting news announcements. Include your RSS feed in your emails with clear links to help your readers find your company.

    3. Write for other blogs in your industry. After establishing expertise and authority for your brand, you should be participating in and engaging with other professional bloggers in your target market. As you comment and share their information you build rapport, and this could eventually lead to guest blogging opportunities for more exposure.

    4. Be active online and offline – Social media is the obvious choice for sharing your content and communicating with others. It is equally important to nurture relationships outside of the Internet, such as an event or meeting. The more influencers you connect with and create meaningful relationships the better for your personal brand. Make it easy for them to contact you on social media and at your company when you’re not online.

    Creating content throughout the month on a consistent basis will keep your personal brand on top. Not only will this create more visibility, but also shows that your are knowledgeable in your area of expertise. The process may take some time to build up, but is well worth the effort in the end.


    Susan Gilbert uses her laser focus knowledge to coach and provide online marketing and social sharing programs for authors, speaker, experts and small businesses. She is the author and publisher of several books including “The Land of I Can,” and “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout,” Susan combines online marketing with strategic thinking to create successful programs. Working most often with authors and entrepreneurs, she understands promotion at a personal level as a regularly quoted resource in USA Today, Entrepreneur, Inc. Magazine and many more. Follow her Digital Marketing Tips at her blog: www.SusanGilbert.com

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    2 comments on “Content Marketing Strategies for Personal Brands
    1. avatar
      Brian says:

      Some great fundamentals that certainly benefit from being revisited– self-promotion basics cannot be overstated.

    2. avatar
      SEO Spruce says:

      Great Job, Susan. One thing that’s gonna get everyone involved in writing (blogging) and SEO is consistency. If you’re consistently banging out quality content relevant to your audience. You and I know that banging a few irrelevant posts daily will hype traffic, but won’t keep. This calls for a great deal of work by first surveying your audience, knowing them before producing what you think is best for them (that’s content marketing). Being consistent with SEO should mean keeping up with different strategies, but focusing on nothing. What’s the point if content doesn’t work? try building links. And if link building doesn’t work? there’s always a way out with consistency. On the flip side, blogging on peoples blog will build trust and relationship between you and other bloggers. Guest posting is like a station wager, pulling you to more and more opportunities. Matt Cutts didn’t say “don’t guest post”, he only rattled a fact that its becoming spammy. And that’s true. This content purely outlines the basis in more simpler words. That’s Genius.

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