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    Michelle Phan: Branding Tips from a Video Vixen

    If you’ve ever searched for beauty tutorials online, then you’ve likely come across YouTube superstar Michelle Phan. At age 27, Michelle has amassed over seven million subscribers and over one billion views, created her own makeup brand, em cosmetics, and is the co-founder of beauty social networking site and sampling program IPSY.com. She has been …

    Posted in Interview, Personal Branding

    How to Make Your Content (And Yourself!) Go Viral

    Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania and author of the New York Times Bestseller Contagious: Why Things Catch On. He has published dozens of articles in top-tier academic journals, and popular outlets like the Wall Street Journal and Harvard Business Review often cover his research.  Berger …

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    Posted in Interview, Personal Branding

    Why You Need to Marry Marketing to Technology

    Marketing and Technology sitting in a tree, K-I-S-S-I-N-G. First comes love, then comes marriage, then comes MarTech in a baby carriage.

    Marketing and Technology consummated their union with the birth of last week’s MarTech Boston. The first-ever conference dedicated to marketing technology leaders, MarTech kicked off August 19th at the Seaport Hotel Boston and featured …

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    Posted in Marketing

    Cassey Ho: Look Like a Beauty, Brand Like a Beast

    I recently had the pleasure of speaking with YouTube sensation Cassey Ho, creator of POP Pilates and the Blogilates YouTube channel. With subscribers and views surpassing one million and 96 million respectively, Cassie has built a tribe of “POPsters” worldwide dedicated to maintaining an active lifestyle. I caught up with Cassey shortly after she wrapped …

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    Posted in Career Resources

    10 Pieces of Career Advice from Extraordinary Women

    516,000 square feet, 10,000 women, 1 message: The Power of Us.

    On Thursday, December 5, 2013, I had the honor of attending the 9th annual Massachusetts Conference for Women held at the Boston Convention Center. The event brings together dozens of expert speakers for workshops and seminars on the issues that matter most to women, …

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    Posted in Workplace Success
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