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    Hybrid Teams: The Future of Digital Marketing

    The marketing industry is shifting to hybrid teams, and many more companies are starting to see the benefits of this new way of working.

    Today’s world has shifted to a digital realm, and to keep up, businesses and companies have adapted to this new technology. It’s become increasingly important that companies learn the ins and outs of this online market to benefit from it. And with great power comes great responsibility — or so they say. Today’s industries adapt …

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    Posted in Marketing

    Marketing with NFTs

    Nonfungible tokens (NFTs) are being used by brands to explore new strategies, engage new audiences, and create new opportunities for them. Nonfungible tokens are being used by brands to explore new strategies, engage new audiences, and create new opportunities for them. Who Has NFTs?

    Sports companies help fans search for college campuses and other locations to find more than one million virtual footballs. These may include NFTs, which they can keep or sell.

    NFTs are vouchers …

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    Posted in Marketing, Success Strategies

    Do You Really Need an Instagram Influencer? Probably.

    Branding by an influencer is critical to the success of any personal brand when it comes to marketing. Always put a name and face to things! Branding by an influencer is critical to the success of any personal brand when it comes to marketing. Always put a name and face to things!

    Marketers who want visibility on Instagram face many challenges when using the platform to their advantage.

    There are many problems and challenges associated with Instagram influencer, or branding, marketing. …

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    Posted in Marketing, Personal Branding

    Low Budget Marketing Ideas for Any Businesses

    Creative Marketing

    Companies which don’t have big marketing budgets have to think differently and find out smart ways to market their products. If you are working in one of these companies, then this week’s blog post is for you. Below you can find 4 low budget and different marketing ideas for any businesses.

    Reuse What You Have: …

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    Posted in Corporate Branding, Marketing, Personal Branding, Success Strategies

    5 Tips for Boosting Your Marketing Efforts in The Back Half of 2021

    5 Tips for Boosting Your Marketing Efforts in The Back Half of 2021

    We are dealing with the pandemic’s economic ripple effects right now that have had real-world ramifications for small and midsize businesses and their marketing campaigns. Countless “temporary” business closures have become permanent and the enterprises that survived now step out into a world forever changed by the virus.

    Pandemic-induced shifts in consumer behavior accelerated marketing …

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    Posted in Marketing

    Don’t Lose That Sale: Use Cart Abandonment Emails

    Use Cart Abandonment Emails

    The most unfortunate occurrence for any eCommerce business owner and marketer is cart abandonment. It’s frustrating when a user adds products to their cart and then leaves without completing the purchase. According to SalesCycle, 75.6% of carts were abandoned in 2018. This statistic is all the more distressing because this number was 74.5% in 2016 …

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    Posted in Corporate Branding, Marketing

    4 Best Gifts for High-Value Clients

    “Thank you” is a powerful phrase, but it’s just that: a phrase. 

    You thank every customer for their business. When it comes to your most valuable clients, how can you communicate that extra level of appreciation? You could offer a discount on future purchases, but it’s easy to see that as a sales tactic. A …

    Posted in Marketing

    6 Tips for Content That Converts

    Name a major company, and you can bet it invests in content marketing. Among those with 100 or more employees, 84.5 percent use the tactic to build awareness and generate leads. So why is it that barely half of B2B marketers think it produces “good” ROI?

    The reason is simple: Not all content converts. Content …

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    Posted in Marketing

    How to Make a Logo that Perfectly Matches your Brand

    You may know this already, but your company logo is the beating heart of your brand. Your rivals, leads, and customers will judge your business with your logo. So, it has to be perfect. The question is, how do you create a perfect logo in the first place? In this post, you will get all …

    Posted in Corporate Branding, Marketing

    Corporate Cultural Responsibility

    corporate culture

    The pillars on which you build the foundation of your brand are truly important. Another essential consideration regarding that fact is some pillars are more complex than others. Culture is one of those sophisticated systems of support successful businesses employs to remain sustainable. As a result, here is another aspect of business culture that can …

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    Posted in Brand Yourself As, Career Development, Corporate Branding, Education, Employer Branding, entrepreneurship, Marketing, Me 2.0, Positioning, Reputation Management, Success Strategies
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