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    5 Tips for Boosting Your Marketing Efforts in The Back Half of 2021

    5 Tips for Boosting Your Marketing Efforts in The Back Half of 2021

    We are dealing with the pandemic’s economic ripple effects right now that have had real-world ramifications for small and midsize businesses and their marketing campaigns. Countless “temporary” business closures have become permanent and the enterprises that survived now step out into a world forever changed by the virus.

    Pandemic-induced shifts in consumer behavior accelerated marketing …

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    Posted in Marketing

    Don’t Lose That Sale: Use Cart Abandonment Emails

    Use Cart Abandonment Emails

    The most unfortunate occurrence for any eCommerce business owner and marketer is cart abandonment. It’s frustrating when a user adds products to their cart and then leaves without completing the purchase. According to SalesCycle, 75.6% of carts were abandoned in 2018. This statistic is all the more distressing because this number was 74.5% in 2016 …

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    Posted in Corporate Branding, Marketing

    4 Best Gifts for High-Value Clients

    “Thank you” is a powerful phrase, but it’s just that: a phrase. 

    You thank every customer for their business. When it comes to your most valuable clients, how can you communicate that extra level of appreciation? You could offer a discount on future purchases, but it’s easy to see that as a sales tactic. A …

    Posted in Marketing

    6 Tips for Content That Converts

    Name a major company, and you can bet it invests in content marketing. Among those with 100 or more employees, 84.5 percent use the tactic to build awareness and generate leads. So why is it that barely half of B2B marketers think it produces “good” ROI?

    The reason is simple: Not all content converts. Content …

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    Posted in Marketing

    How to Make a Logo that Perfectly Matches your Brand

    You may know this already, but your company logo is the beating heart of your brand. Your rivals, leads, and customers will judge your business with your logo. So, it has to be perfect. The question is, how do you create a perfect logo in the first place? In this post, you will get all …

    Posted in Corporate Branding, Marketing

    Corporate Cultural Responsibility

    corporate culture

    The pillars on which you build the foundation of your brand are truly important. Another essential consideration regarding that fact is some pillars are more complex than others. Culture is one of those sophisticated systems of support successful businesses employs to remain sustainable. As a result, here is another aspect of business culture that can …

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    Posted in Brand Yourself As, Career Development, Corporate Branding, Education, Employer Branding, entrepreneurship, Marketing, Me 2.0, Positioning, Reputation Management, Success Strategies

    (En)Counter Culture

    culture

    Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society & culture converge. The last four elements listed have become more prevalent since the turn of the …

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    Posted in Career Development, Corporate Branding, Employer Branding, entrepreneurship, Marketing, Positioning, Skill Development, Workplace Success

    How to Make Your Customers Feel Valued

    marketing

    When your customers feel valued, they stay loyal to your business. Loyal customers also help you get new customers by telling about your business to their friends and coworkers. They do free word of mouth marketing for you and as a result, your business grows. Therefore, you need to value your customers and make them …

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    Posted in Employer Branding, Marketing, Personal Branding, Success Strategies

    Include The Right Instagram Hashtags For Your Brand Marketing

    Instagram

    Having a well-planned mobile marketing strategy is an important part of building your personal brand on social media. Leveraging hashtags to their fullest potential is also important for visibility and growth.Instagram is near the top of the networks today, which makes this a must-engage platform for brands. Posting relevant images and videos that your audience …

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    Posted in Marketing, Personal Branding, Social Media

    The Art of Attracting Customers for Your Brand With Inbound Marketing Tactics

    marketing

    As a personal brand your website visitors mean potential sales and brand advocates. Inbound marketing is a well known technique that can help you build more visibility online.

    A well executed marketing plan is not enough any more in order to build a strong presence. The fact is that both social media and the state …

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    Posted in Marketing, Personal Branding
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