Category: Marketing

Marketing Your Freight Brokerage

Becoming Proficient in Marketing Your Freight Brokerage: 8 Tips for Success

In freight brokerage, goods move rapidly with fierce competition for placement. Marketing knowledge is vital for success in marketing your freight brokerage. Not only must you coordinate shipments efficiently but also promote them effectively to a wide audience.

This blog post presents eight useful marketing tips that can take your freight brokerage to greater heights …

AI Irritation

Marketers Struggle With AI

The world of digital marketing is constantly evolving, and staying ahead of the trends, challenges, and technology is crucial for success. One of the most significant advancements in recent years has been the rise of artificial intelligence (AI) and its impact on marketing strategies. However, with the increasing popularity of AI, there has also been …

Generative AI

LinkedIn Rolls Out Generative AI Ads

In the fast-paced world of digital marketing, staying ahead of the curve is crucial. As businesses continue to adapt to the ever-evolving landscape, LinkedIn, the leading professional networking platform, has introduced a groundbreaking tool that is set to revolutionize B2B marketing. With the power of generative AI, LinkedIn’s new tool, called Accelerate, aims to streamline …