Author: Amna Faryad

"Sustainability School Criticism"
News

Stanford’s sustainability school criticized for fossil fuel ties

Stanford University’s School of Sustainability has come under fire for its engagement with the Brunswick Group, a PR firm known for representing fossil fuel companies, igniting disappointment among campus activists. Critics are arguing that this partnership undermines Stanford’s sustainability commitments.

Despite the Brunswick Group also serving a wide array of clients, including renewable energy companies, …

"Marcellus Stake"
News

EQT to sell remaining Marcellus stake following Equitrans acquisition

EQT Corp, a major player in the northeastern Pennsylvania’s natural gas industry, recently announced its plans to offload the remaining 60% share in its non-operated Northern Marcellus resources. This move follows the company’s hefty $5.45 billion acquisition of Equitrans Midstream, and aims to alleviate financial obligations.

Earlier this year, EQT had a successful partial stake …

"Album Marketing"
News

Charli XCX’s album marketing redefines advertising approach

The marketing scene is undergoing a swift transformation, as demonstrated by the marketing of Charli XCX’s latest album. Ditching traditional methods, this fresh wave of advertising prioritizes real-time interaction, cultural resonance, and digital creativity. Breaking away from an overly polished image, it emphasizes authenticity and individuality, thereby echoing Charli XCX’s musical style.

This new approach …

"SEO Adaptations"
News

Adapting SEO strategies to embrace AI advancements

Search Engine Optimization, or SEO, continues to rapidly evolve, with increased emphasis on brand influence, content quality, and adaptability. The current landscape is heavily influenced by advances in technology, particularly the integration of Artificial Intelligence (AI).

AI is now a key player in SEO strategies, helping brands analyze user behaviour, enhance content, and improve rankings. …

"SEO Struggles"
News

HouseFresh’s SEO struggles after Google update

Gisele Navarro, founder of review platform HouseFresh, recently experienced a falling off in Google Search traffic directed to her site, which reviews and rates air purifiers. The cause? Algorithm updates from Google. These changes have affected HouseFresh’s ability to rank on Google search results, leading Navarro to overhaul the site’s SEO approach.

During the pandemic, …