Skyrocketing Your Brand to Cult Following Fame
In the competitive world of retail, building a cult following is the holy grail for brands. It’s the key to not only surviving but thriving in an ever-evolving marketplace. Cult following refers to a dedicated and passionate fan base that goes above and beyond in supporting and promoting …
IHG’s new budget hotel brand coming soon
In the fiercely competitive hotel industry, the battle for budget-conscious travelers continues to evolve, and IHG Hotels & Resorts is stepping up its game with the unveiling of its latest brand, Garner. Positioned as a midscale hotel brand, Garner aims to redefine value stays by providing guests with …
Are You Considering Taking a Course in Business Management?
Business management encompasses a wide range of fields and occupations, despite common misconceptions to the contrary. This article will help you learn the differences between the different branches of business management and the value each brings to a company, whether you want to enter the field, establish your firm, or improve your personal branding.
What…
The New York Times Unveils New Subway Train Experience
The New York Times, one of the most renowned media organizations in the world, has embarked on a groundbreaking initiative to bring its full suite of products to life in a unique and captivating way. Commuters traveling between Times Square and Grand Central Station in New …
Influencers Help Fossil Fuel Companies Look Green
Instacart branding as one-stop shop for back to school
Parents have a lot on their minds as the new school year approaches, from their children’s well-being and academic success to the nerve-wracking experience of shopping for school supplies. OnePoll found that 42 percent of parents worry about affording the basics for their children’s education. Back-to-school …
St. Louis Blues are making a musical statement
The famous St. Louis Blues hockey team has started a new marketing and charitable campaign that pays tribute to the city’s extensive musical history. Titled “Rhythm and Blues,” the campaign seeks to promote and sustain the city’s thriving blues music community. The Blues plan to bring this …
BENlabs Wins Marketing Awards
The industry’s premier entertainment AI provider, BENlabs, has been honored for its innovative use of data in influential marketing efforts. BENlabs won both the ‘Best Use of Data’ and ‘Best Gaming Campaign’ awards at the 2023 Influencer Marketing Awards. Overwolf is an all-in-one platform for creators in the gaming industry, and these awards are a …
The Twitter Rebrand Is A Warning Sign for Marketers
In a surprising move, Twitter has undergone a major transformation, rebranding itself as “X” and replacing its iconic blue bird logo with a sleek, minimalistic design. The unconventional billionaire owner, Elon Musk, has expressed his ambition to transform Twitter into an everything app similar to China’s WeChat. However, this rebranding has left many marketers puzzled …
Is a Huge Fashion Brand About to Take Over AlphaTauri?
Scuderia AlphaTauri, the Formula One team associated with Red Bull, is making headlines once again as rumors circulate about a potential change in its title sponsorship. After a tumultuous season and the replacement of driver Nyck de Vries with Daniel Ricciardo, the team is now looking to secure a new title sponsor for 2024. One …
