Author: Stephanie Jones

The Earned Media Podcast recently hosted a distinguished New York-based SEO specialist, garnering insightful discussions on the latest SEO trends, adaptable strategies, and notable industry insights. The conversation encompassed a diverse range of topics like keyword research, link building, quality content creation, and the escalating importance of mobile SEO and user-friendly website designs.

Tackling Google’s …

Understanding the importance of internal linking in enhancing Search Engine Optimization (SEO) practices can be the key to improving your website’s visibility. This often overlooked aspect of SEO is a vital tool that enhances site navigation, distributes page authority, and improves user experience, eventually driving more organic traffic to your site.

Indeed, strategic internal linking …

LinkDaddy, a premier SEO and Backlink firm, has added exciting additions to its Cloud Authority suite. It now includes more cloud storage platforms, thus increasing its key providers to 15 for its Cloud Authority Backlink Service. This addition is an integral part of LinkDaddy’s commitment to consistent and beneficial service expansion.

The company offers three …

Internal linking is a powerful and often overlooked method of optimizing search engines (SEO). If used strategically, it can greatly enhance a website’s performance by distributing link value internally and providing thematic implications that reveal the website’s structure. It can guide visitors deeper into the site, encourages longer stays, and increases overall site traffic.

Despite …

In recent conversations, Gary Illyes of Google addressed the company’s famed strategies for shielding websites from the detrimental effects of low-level spam links, often a tool in negative SEO methodologies. What is Google doing to ensure all our hard work isn’t undone by a link bomb?

Illyes assured that Google deploys cutting-edge algorithms and tools, …

The rising popularity of podcasts offers a new channel for public relations (PR) specialists according to a recent report. With over 4.2 million podcasts on various subjects, they have become a significant resource for PR initiatives.

Podcasts provide a fresh, interactive way of communication, surpassing traditional PR methods such as press releases and conferences. The …

Microsoft appears ready to reduce advertising for Xbox consoles in Europe, the Middle East, and Africa (EMEA), shifting their focus towards promoting their Game Pass, various controllers, and Cloud components. This comes in the wake of a significant cost increase for the Game Pass service, leading to expected changes in Microsoft’s advertising strategy in the …

In this digital age, having a clean and organized email inbox, or achieving ‘inbox zero,’ is a goal many strive for. This goal, according to renowned author Shira Gill, can enhance organizational skills and contribute to mental clarity.

Keeping an organized inbox, could potentially lead to increased productivity and focus. The objective isn’t unattainable. With …

Carmen True, Vice President of Marketing at Qualcomm, has revealed the rationale behind their next big move. The tech giant has forged a three-year shirt sponsorship deal with Manchester United, reportedly valued at about $225 million. The universal appeal of Manchester United, boasting a billion fans globally, is considered a significant factor in this alliance.…

Bolt PR, a well-known PR and digital marketing agency, has appointed Jessica Ballew as the new Digital Marketing Director. An experienced professional in both B2B and B2C businesses, Ballew brings 15-years of experience in marketing across various platforms. Her responsibilities at Bolt PR will include shaping digital marketing strategies, branding, and managing social media campaigns.…