Virgin Atlantic: Pioneering Inclusion in the Aviation Industry
Recently, major companies have made efforts to attract a more diverse set of customers by highlighting their support for the LGBTQ+ community and other marginalized groups. One airline in particular has captured the attention of passengers due to its unique and welcoming approach. The Virgin Group’s majority-owned British airline, Virgin Atlantic, is on a mission …
Brands! Embrace Your Haters
Brands face an unprecedented challenge – the need to be liked by everyone. The pressure to please a diverse and opinionated audience has led many advertisers to play it safe, creating bland and forgettable campaigns. But what if I told you that having haters can be a positive thing? In this article, we will explore …
Personal Brand vs Corporate Reputation: Find A Balance
Personal branding has exploded in popularity in the modern Internet era. People of various backgrounds are realizing the value of cultivating a distinct identity online in order to further their careers. Companies are worried that their workers’ personal brands would reflect poorly on them because of the recent rise in the practice of personal branding. …
The NFL’s Season Script: Who Will Win?
The National Football League (NFL) has always been surrounded by rumors and speculation, with fans often questioning the authenticity of its games. Earlier this year, former NFL player Arian Foster claimed that the league was scripted, sparking a wave of memes and conspiracy theories. This prompted the creative minds at 72andSunny, an advertising agency, to …
Airbnb CMO Ditches Performance for Bold Brand Campaigns
Airbnb, the renowned vacation rental app, has undergone a significant transformation in its marketing strategy over the years. This shift has been driven by various factors, including the seismic impact of the Covid-19 pandemic on the travel industry. In this article, we delve into the evolution of Airbnb’s marketing approach, exploring why the company decided …
DTC Beverages and Preppy Branding?
In recent years, preppy style has made a comeback, not only on TikTok and runways but also in the world of consumer packaged goods. This timeless and classic aesthetic, associated with “old money” and “quiet luxury,” has found its way into the branding and packaging of direct-to-consumer (DTC) beverages. With a focus on elements such …
Beginner’s Guide to Building Your Own Brand
Today, it’s almost unheard of to not have your own brand. A brand can be just about anything you set your mind to. However, building your own brand from scratch isn’t as easy as it sounds. It requires planning and forethought to be executed properly, and as a newcomer, you’re not even sure on where …
Skyrocketing Your Brand to Cult Following Fame
In the competitive world of retail, building a cult following is the holy grail for brands. It’s the key to not only surviving but thriving in an ever-evolving marketplace. Cult following refers to a dedicated and passionate fan base that goes above and beyond in supporting and promoting …
IHG’s new budget hotel brand coming soon
In the fiercely competitive hotel industry, the battle for budget-conscious travelers continues to evolve, and IHG Hotels & Resorts is stepping up its game with the unveiling of its latest brand, Garner. Positioned as a midscale hotel brand, Garner aims to redefine value stays by providing guests with …
Are You Considering Taking a Course in Business Management?
Business management encompasses a wide range of fields and occupations, despite common misconceptions to the contrary. This article will help you learn the differences between the different branches of business management and the value each brings to a company, whether you want to enter the field, establish your firm, or improve your personal branding.
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