Author: Stephanie Jones

Gap is reviving its historic advertising approach with a fresh Spring 2024 campaign. The campaign includes a 30-second commercial featuring South African musician Tyla and incorporates inspiration from the music video, Back on 74 by Jungle.

This advertisement cements Gap’s iconic identity, while innovatively fusing with music to redefine style. It is a tribute to …

Florida has recently been recognized as the second-most appealing state in the U.S. for entrepreneurs. Small businesses, employing fewer than 500 people, are a significant contributor to the local economy, providing nearly 40% of jobs statewide and almost half in Northwest Florida. Combined with supportive governmental policies, available capital, low taxes, and a growing population, …

Westport Commons, once a bustling hub for entrepreneurs and freelancers, will close its doors on February 29 due to a severe decline in demand resulting from the COVID-19 pandemic. The space, founded by Gerald Smith, had been a pillar of support for many small businesses, but with the rise of remote working, it suffered substantial …

PayPal Holdings, Inc., the Palo Alto-based company, has recently announced Geoff Seeley as their new Chief Marketing Officer (CMO). Reporting directly to Diego Scotti, the EVP and GM of the Consumer Group and Global Marketing & Communications, Seeley will be responsible for steering PayPal’s global marketing strategy.

A seasoned professional in the tech sector, Seeley …

According to MassMutual’s recent survey, around 40 percent of the elderly envision Social Security as their primary income source. However, more than a third reckon this will not be sufficient to cover their expenses for over a decade, sparking fears of future financial instability for these individuals.

Nadia Vanderhall, a financial adviser, has underlined the …

Alexa von Tobel: Empowering Youth through Financial Literacy

Noted investor and author, Alexa von Tobel, emphasises the necessity of educating children on financial matters. With a varied background spanning from founding the online financial advisory, LearnVest, to her current administrative partner role at venture fund Inspired Capital, her passion for economic enlightenment is clear.

Tobel’s …

J Creative Entertainment, co-founded by JP Mallo and Justyn Reyes, has embarked on a fresh project to develop narratives centered on the cultures, traditions and stories of the Asian American and Pacific Islander (AAPI) as well as Filipino communities for worldwide audiences.

Established in 2019, the company has already successfully oversaw marketing campaigns for TV …

On February 21, 2024, a unique certification program was launched to address the perceived instability of finite benefit pension plans. Designed with high standards, it advocates for strong risk management strategies aimed at preventing individuals from depleting their retirement savings.

This program is designed to boost member and stakeholder confidence by efficiently managing risks like …

Pennsylvania Governor Josh Shapiro recently visited Cumberland County as part of his “Main Street Matters” trip, showcasing his budget proposal to commit $25 million towards enhancing small businesses across the state. He emphasized that this investment aims to stimulate local economies and generate substantial job opportunities.

Speaking to community leaders, Shapiro underscored the pivotal role …