Are Networking Events Obsolete?
Are Networking Events Obsolete?
You heard me right when I asked if networking events are obsolete.
I think networking events are highly inefficient. I took several years off in my career to teach high school math, and then I spent a year in the non-profit sector. During that year, I attended a lot of networking …
Pre-New Year Business Planning Prep
The New Year is right around the corner. Hopefully you’re finishing the year off strong in your business. But while you’re dealing with increased holiday busyness, it’s also a good time to begin preparing for the next year. Before you can make plans for your business next year, you need to have a sense of …
Tips for Customer Building Communication
Online communication with your brand’s customers is not about just sharing information, but rather personal interaction with them, otherwise known as customer-centric marketing. In order to establish trust and build relationships it’s important to respond to the needs of your connections.
How can your personal brand connect with customers …
5 Tips for Networking with Influencers
Connecting with influential professionals in your industry can be extremely beneficial for your career. Not only will you have the opportunity to learn about their expertise, but also you will have the chance to get yourself noticed by an influential professional in your field.
Influencers can help you grow as a professional and do wonders …
Mistakes to Avoid When Networking
Everybody agrees that networking plays a crucial part in our careers whether it is for finding a new job or a new client or just passing and sharing knowledge. However, not everybody is doing it right. If you want to network successfully and get noticed by the person you want to connect with, you should …
Personal Branding Weekly – #1 Must Do to Accelerate Networking
A popular saying is that “Social Media is word of mouth marketing on steroids.” Another is that Social Media amplifies your word of mouth.
Both of these statements are true.
The mistake that’s made is in the foundation or in the assumption that word of mouth in that connections or association already exists. It must …
The Challenges and Strategies of Changing Industries
Changing Industries
Do you want to change industries but find that you’re running into a lot of roadblocks? If so, you are not alone.
A couple of years ago, I had a client who was a PMP certified project manager. He had a lot of project management experience managing IT projects, but he wanted to …
Is SEO Still Worth the Effort?
Since its inception, search engine optimization (SEO) has been the bane of many web masters’ existence. Just when you thought you had it mastered, the algorithm changed and you were back to square one. The newest Google update is no different and has had many throwing up their arms surrendering attempts to make the search …
How Personal Brands Can Succeed in SEM
Why Search Engine Marketing (SEM)?
Having your website rank in search has changed dramatically over just the last five years, and many brands may have seen a decline in their ranking. Since social media came onto the scene, the way people look for information on the Internet has become much more conversational. Google in particular …
Do These 5 Things to Market Yourself Well
Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.
Viewing yourself as the product that you are marketing, might help you in wrapping your mind around the power and the necessity …