Improve Your Brand With Customer-Centric Relationships
Online communication with your brand’s customers is not about just sharing information, but rather personal interaction with them, otherwise known as customer-centric marketing. In order to establish trust and build relationships it’s important to respond to the needs of your connections.
How can your personal brand connect with customers on social media? A tried and true method that is often used is face to face interactions, which can now be replaced with a personalized response online. This has become a lost art so to speak in the world of marketing today.
The new method of personal branding is a humanized approach with the use of tools that help your business understand the needs of your target market. When you respond to their questions and solve problems this in turn builds trust that can be long lasting and bring about word-of-mouth referrals.
Effective customer-centric communication with your brand starts with the individuals you serve
Begin these steps today to make lasting and fruitful connections:
• Be quick to respond – How do you stay on top of inquiries and purchases? Use tracking software to learn more about what others are saying about your personal brand. Not only does this go beyond the ‘buy’ button, but shows that your company cares about its customers.
• Not all social networks are alike – Social media is the place where people will follow and connect with your brand, but the way that you share information and respond may differ on each network. Learn how others in your niche are posting in places like Facebook, Twitter, and Google Plus, and follow the successful examples.
• Go the extra mile with mobile – This technology is on the rise with many more people interacting and purchasing with their smart phones and tablets. Your personal brand can benefit by making their experience simple, easy to use, and hassle-free as you respond quickly to your customers’ needs.
As the customer-centric trend evolves into a more social media and mobile driven world, it is important for your personal brand to connect the dots with individual attention in addition to quick and efficient responses to questions and problems. Pay attention to the needs of your customers, and you will attract more leads and establish a trusted reputation.