The NFL’s Season Script: Who Will Win?
The National Football League (NFL) has always been surrounded by rumors and speculation, with fans often questioning the authenticity of its games. Earlier this year, former NFL player Arian Foster claimed that the league was scripted, sparking a wave of memes and conspiracy theories. This prompted the creative minds at 72andSunny, an advertising agency, to …
Airbnb CMO Ditches Performance for Bold Brand Campaigns
Airbnb, the renowned vacation rental app, has undergone a significant transformation in its marketing strategy over the years. This shift has been driven by various factors, including the seismic impact of the Covid-19 pandemic on the travel industry. In this article, we delve into the evolution of Airbnb’s marketing approach, exploring why the company decided …
DTC Beverages and Preppy Branding?
In recent years, preppy style has made a comeback, not only on TikTok and runways but also in the world of consumer packaged goods. This timeless and classic aesthetic, associated with “old money” and “quiet luxury,” has found its way into the branding and packaging of direct-to-consumer (DTC) beverages. With a focus on elements such …
IPG MediaBrands Employs Google’s AI Magic for Brands
IPG Mediabrands has joined forces with Google to propel the use of artificial intelligence (AI) in brand marketing. By harnessing the power of Google Cloud and its generative AI tools, IPG Mediabrands aims to codify the essence of brands, revolutionize ad campaigns, and optimize ad placement.
Embracing the Future of Advertising with Generative AIThe …
Skyrocketing Your Brand to Cult Following Fame
In the competitive world of retail, building a cult following is the holy grail for brands. It’s the key to not only surviving but thriving in an ever-evolving marketplace. Cult following refers to a dedicated and passionate fan base that goes above and beyond in supporting and promoting …
IHG’s new budget hotel brand coming soon
In the fiercely competitive hotel industry, the battle for budget-conscious travelers continues to evolve, and IHG Hotels & Resorts is stepping up its game with the unveiling of its latest brand, Garner. Positioned as a midscale hotel brand, Garner aims to redefine value stays by providing guests with …
The New York Times Unveils New Subway Train Experience
The New York Times, one of the most renowned media organizations in the world, has embarked on a groundbreaking initiative to bring its full suite of products to life in a unique and captivating way. Commuters traveling between Times Square and Grand Central Station in New …
Influencers Help Fossil Fuel Companies Look Green
Air India unveils bold new branding
Recently, Air India, the country’s most recognizable airline, made public its brand new logo, branding, and plane livery. Air India has collaborated with the brand transformation agency FutureBrand to reimagine its identity, positioning itself as a premium, inclusive, and accessible airline while still paying homage to the country’s rich …
Instacart branding as one-stop shop for back to school
Parents have a lot on their minds as the new school year approaches, from their children’s well-being and academic success to the nerve-wracking experience of shopping for school supplies. OnePoll found that 42 percent of parents worry about affording the basics for their children’s education. Back-to-school …
