Starting a Life Coaching Business? Here’s How to Use a Blog to Grow It Faster

Career DevelopmentPersonal Branding
life coaching

Starting a life coaching business can be a real game changer. Coaching is a $2.85 billion global industry and as more and more people realize the benefits life coaching brings, people who provide these services can become very successful if they play their cards right. But don’t think it doesn’t require any effort. 

If you’re wondering how to start a life coaching business, you need to choose what type of coaching you want to provide, write a business plan, get your permits and licenses, and more. And last but certainly not least, you need to create a blog, so here are some tips that should help you grow your blog and business.

Start with SEO right away

The internet is filled with blogs, and not all of them get the same amount of traffic. If you want to be noticed, you need to start with SEO right away. And since Google uses over 200 factors in their algorithm for ranking websites, you need to take SEO seriously.

Here are a few things you need to do:

  • Do keyword research. If you want to attract the right type of audience, you need to know what your target audience is searching for online. You can use a keyword research tool to determine what keywords to put into your articles and find ways to incorporate them into your strategy.
  • Take a look at your page speed. A slow-loading website is unappealing to today’s internet users. Potential blog visitors will be put off by your site if your pages don’t load quickly. Not only that, but page loading speed is another factor Google uses in its algorithm.
  • Don’t forget you’re writing for real people. Sometimes it’s easy to get lost in all of the SEO guidelines and forget that the content you’re creating isn’t for the search engine, it’s for real people. And while you should still try to follow these guidelines, don’t forget to make your content human-friendly.

Additionally, you need to realize that there’s more to SEO than just optimizing your pages. If you want to be one step ahead of your competitors, you need SEO hosting plans that will make reaching a high-ranking spot on Google much easier.

Write about topics your clients are interested in

write about topics life coaching

A mistake many first-time bloggers make is writing about topics they find interesting. While that’s good for personal blogs, don’t forget you’re trying to grow a business. Something all successful business owners know is that it’s important to keep customers engaged and interested.

When you sit down to write your articles, think about what topics are most likely to draw in your ideal customers. Whether it’s how to choose the best career path, how to face daily challenges, or almost anything else, you need to know what people want and need from you.

Another very important thing you always need to remember is that your articles shouldn’t explain how to solve all of their problems. After all, why would someone hire you if they can read all of the information for free?

Instead, show your readers you understand their issues and explain how your services can help them become the best versions of themselves. The idea is to hook them in while also leaving them wanting more. In other words, you need to optimize your articles for conversion.

When a website visitor converts, that means they performed the desired action. Whether it’s signing up for your services or following you on social media, as long as they performed your desired action, your blog post has served its purpose.

Look for ways to monetize your blog

Finally, since the entire point of running a blog for your business is to make money, you need to think about monetization. As long as you manage to create a visible brand and draw people in, you shouldn’t have any issues with monetizing the blog itself.

Here are a few ways you can do that:

  • Get people to sign up for your services. Obviously, this is the most common way life coaches make their money. Once you’ve drawn people in with amazing articles and good advice, offer them your services. As an incentive, you can offer discounts to people who sign up via your website.
  • Set up online courses. Not everyone who reads your blog will be able to attend in-person coaching sessions. But that doesn’t mean you can’t have them as clients. Set up online courses via Zoom or even sell your course digitally on your website.
  • Get into affiliate marketing. Affiliate marketing is a great way to earn more money on the side. All you need to do is sign up as an affiliate marketer and link to products on your website. When someone buys something by following the link you posted, you will get a commission from the sale.

Final thoughts

In today’s modern age, almost everything is done online, including promoting a business and finding clients. As a life coach, you have a great business venture. So all you need to do is attract people who are willing to pay for your services; a blog is a great way to do that. 

As long as you follow the advice you read about here, your life coaching business will reap all the benefits a blog can provide.