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    First Impressions: Impact In Today’s Job Market

    Why do hiring managers decide in the first 8 seconds if they’re going hire a candidate or not?* The First Impressions. From handshake to hairstyle, wardrobe to watch, each component of a candidate is dissected in a matter of minutes. As an author it reminds me of the adage “Don’t judge a book by its …

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    Posted in Career Development, Job Search, Personal Branding

    She Takes On The World by Natalie MacNeil: Brilliant

    A thin book with a pretty woman on the cover surrounded by clouds, “She Takes on the World” by Natalie MacNeil had me wondering what I was in store for as I opened the first page. What an unexpected pleasant surprise this book turned out to be!

    Packed with useful tips

    Busy between 5a.m. – …

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    Posted in Personal Branding

    Part-Time Passion Leads To Personal Brand Bonus

    I still remember my grandmother packing the Skin So Soft in my bag as I left for summer camp. All the other kids had OFF! And I had this soft, nice smelling bug spray. Why? Because my grandmother was an Avon lady; she loved skincare (and her skin showed it) and it made wonderful extra …

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    Posted in Brand Yourself As, entrepreneurship, Personal Branding

    Do What You Love And You Never Work Again

    In the words of Confucius, “Choose a job you love and you will never have to work a day in your life.” Does this sound too good to be true?

    For over a decade I pursued my dream and led a business that was built out of pure passion, in essence I did what I …

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    Posted in Personal Branding

    Networking Internally For Your Next Job

    For those of you job hunting within an organization, you may underestimate the role of networking internally. This important and essential activity is how you can build your personal brand within your current organization, and land a new career at the same time.

    You have the upper hand

    Networking internally is the fastest and easiest …

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    Posted in Personal Branding

    Own Your Personal Brand

    In the past month, I have had the pleasure of meeting intelligent, engaging and ambitious professionals from all walks of life in my new role within the walls of Corporate America. Some of them have been colleagues, others partners we work with, a few candidates looking to join the organization, and even more vendors hoping …

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    Posted in Personal Branding

    Corporate America Lifestyle From An Entrepreneur’s Eye

    New shoes on your first day of work at an 800-acre corporate campus are a bad idea…unless you like blisters. That was my first lesson on day one as the new Division Vice President of Social Media Marketing for a Fortune 50 retailer based in the Chicagoland area. Life has been a bit different working …

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    Posted in Career Development, entrepreneurship, Personal Branding, Success Story

    College or Career: Smart Gen Z Choices

    How often are you impressed by someone to the point you want to go the extra mile to make a difference in their life? That’s what happened when I met 21-year old Lauren of LN Accents at the WGN Studios in December. She was just 19 years old when she began LN Accents, which has …

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    Posted in Career Development, Personal Branding

    Personal Branding Author Interview: James Marshall Reilly

    Today, I spoke to James Marshall Reilly who is the author of Shake The World: It’s Not About Finding a Job, It’s About Creating a Life and the founder of Guild Agency Speakers Bureau & Intellectual Talent Management. Reilly was honored at the White House as one of the Top 100 entrepreneurs in the U.S. …

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    Posted in Interview

    Inside Fortune 500: Personal Branding Interview With Sears CMO

    Like many of today’s professionals, Sears has been through good times and bad. Unlike the Google, Groupon and Facebook’s of the world, Sears has weathered the storm for over 150 years. Integrating brand history, today’s consumers and the hottest technology gives the CMO a unique perspective that I wanted to understand better.

    Meet Bill Kiss. …

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    Posted in Interview
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