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    This May Be Too Disgusting to Read But It’s True

    Last week on Oprah, MacKenzie Phillips launched her new personal brand. She is the self-dubbed, new face of “consensual incest,” according to Sunday’s New York Times.

    I won’t guess what reaction you’re having to MacPhil’s latest attempt to spin a lifetime of addiction and dereliction into an Oprah book bestseller (featured for ratings, not endorsed …

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    Posted in Personal Branding, Positioning, Reputation Management

    How To Make The Most of a Celebrity Interview

    If you had 15 minutes to impress a celebrity who could give your career the breakthrough you’ve been hoping for, here’s what you should do.

    Background story

    For the past 3 years running, there’s been a guest blogging contest on my blog JobMob each summer. Every year the prizes have gotten better and better, but …

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    Posted in Brand Yourself As, Personal Branding, Success Strategies
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