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    4 Ways to Increase Customer Renewals

    American companies lose nearly $140 billion annually to avoidable customer churn — that’s a number that would be frightening if it didn’t make so much sense. Businesses lose customers all the time, and it’s not always for good reasons. 

    Regular customer renewal is critical to business. It’s no secret that taking on a new customer …

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    Posted in Positioning

    4 Ways to Plan for Your Business in 2020 and Beyond

    In business, planning for the future is as difficult as it is necessary. Branding your business, just like building your personal brand, means you have to think about the long term. What works in establishing your brand today might feel stale tomorrow. It’s impossible to know what the coming year might hold for your company …

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    Posted in entrepreneurship, Positioning, Success Strategies

    How to Apply a Procurement Strategy to Your Personal Life

    How do you decide what to buy and when to buy it? Odds are high that it comes down to two major factors: need and price. You know when you need to get something new, and you know what price works for your budget — but is that enough? 

    You may default to big-box stores …

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    Posted in Brand Yourself As, Positioning

    Corporate Cultural Responsibility

    The pillars on which you build the foundation of your brand are truly important. Another essential consideration regarding that fact is some pillars are more complex than others. Culture is one of those sophisticated systems of support successful businesses employs to remain sustainable. As a result, here is another aspect of business culture that can …

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    Posted in Brand Yourself As, Career Development, Corporate Branding, Education, Employer Branding, entrepreneurship, Marketing, Me 2.0, Positioning, Reputation Management, Success Strategies

    (En)Counter Culture

    Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society & culture converge. The last four elements listed have become more prevalent since the turn of the …

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    Posted in Career Development, Corporate Branding, Employer Branding, entrepreneurship, Marketing, Positioning, Skill Development, Workplace Success

    5 Best Cities Around the World to Launch a Startup

    When it comes to starting up a new technology business, the first place that comes to mind is Silicon Valley which is located in San Francisco, CA, USA. However, the rise of living costs and real estate prices is giving entrepreneurs a hard time because they already have a limited budget. For this reason, entrepreneurs …

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    Posted in entrepreneurship, Personal Branding, Positioning, Success Strategies

    Do’s and Don’ts of Asking For a Raise

    Everybody wants to get a fair paycheck for the accomplishments they have achieved. In the ideal scenario, your boss notices your achievements and gives you a raise. However, in the real world this is not really the case and you need to stand up for yourself and ask for a raise. Unfortunately, this is not …

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    Posted in Personal Branding, Positioning, Success Strategies, Workplace Success

    Why Your Business Should Support a Charity?

    Unfortunately many businesses are only profit driven and they often neglect the problems of the world. However, you can get many benefits while helping the world become a better place to live. You can build a stronger brand image, attract and retain the best talent and separate your company from your competitors by creating a …

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    Posted in People, Personal Branding, Positioning, Success Strategies

    How to Narrow in On Your Brand Message

    Branding yourself with authority will do more than authenticate your image. In fact, it could turn your entire business around. If done correctly, you can position yourself above your peers and become a well known influencer within your niche. What’s the one thing you must always remember? People want to buy from and work with …

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    Posted in Brand Yourself As, Personal Branding, Positioning

    Don’t Let Anything Hold You Back

    You have come across with an opportunity of a lifetime and you have to make a decision. However, this decision is not easy and involves you to change your life completely or get out of your comfort zone or start everything from scratch. Therefore, part of you wants to go for it badly but your …

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    Posted in Career Development, Personal Branding, Positioning, Success Strategies
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