Name a major company, and you can bet it invests in content marketing. Among those with 100 or more employees, 84.5 percent use the tactic to build awareness and generate leads. So why is it that barely half of B2B marketers think it produces “good” ROI?
The reason is simple: Not all content converts. Content …
Having a well-planned video marketing strategy is an important part of building your personal brand online. Using animated videos in your sales message will help bring in new customers and increase your visibility.
Visual content is one of the best methods to use today when it comes to selling your brand’s products or services. It …
