Marketing, by definition, is creating a positive environment for exchange. It could be exchange of goods and services. Yet, in today’s economy, it also includes the exchange of human resources for financial resources.
Viewing yourself as the product that you are marketing, might help you in wrapping your mind around the power and the necessity … Read the Rest →
Have you ever had to sit and wonder whether someone will be contacting you, paying you, coming through on promises… and did it cause additional stress in your life?
The following topics, regarding open communication, will set you apart in all of your endeavors for the better. A key factor to recognize is that when … Read the Rest →
Why should a business get your services? Why should a company hire you? What makes you so special? Think of yourself as a product that you’re marketing to an audience – why should they buy you?
Though you may have defined your personal brand earlier on, having decided on the niche or industry you want … Read the Rest →
What does the group Sex Pistols and branding have in common?
You might be tempted to answer, nothing, but in fact, the Sex Pistols were revolutionary, not only in the music industry, but also in the way they utilized branding to improve their reach as rock stars.
The Sex Pistols were a punk rock band … Read the Rest →
Running your own freelance business allows you to make all the rules and work with the people you want. However, it also means you wear all hats, including the billing and collections departments (unless you hire someone to do it for you). There are many possible frustrations to running a freelance business, but probably none … Read the Rest →
The shy or demure person, who may be as equally talented as the more outgoing, will not be as likely to get as far ahead in business. That’s why a “friendly ask” is the best tool for business, and it is one strategy that most everyone is capable of initiating.
Ask Questions to build the…
Certain practices are essential for building trust and likeability as you develop the sale. Patiently adhering to the correct process will ultimately get you to the end goal you hold dear. Not doing so, or implementing selective pieces of an overall strategy, and out of order, upsets the potential relationship. The poor practice diminishes the … Read the Rest →
The Dreamforce Conference has grown exponentially in size compared to its humble beginnings. Frequently, when business faces enormous growth spurts, the fast pace sometimes throws the company off of its game, but not this time. This, too, became a rousing success.
What was difference and what can entrepreneurs learn from the lesson?
While insider details … Read the Rest →
The idea was brilliant! The decision makers in San Francisco agreed to transform the famed Alcatraz prison into a space for promoting local artistic talent. No doubt, with the success of the first show, many more events will be held at that location. Whereas the prison was once a dreaded place to be, Alcatraz now … Read the Rest →
Branding yourself as an individual, or branding your company, can feel like a daunting task, but it doesn’t have to be. There are plenty of great ways you can start growing a brand, even if you aren’t sure where to start or you haven’t done it before.
It’s often easier to brand yourself as opposed … Read the Rest →
