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    Finding Keywords to Manage Your Career

    How do you know which keywords you should be using in your LinkedIn profile and other social media profiles?

    Everyone talks about keywords but how do you find them?

    The keywords you want to use are those keywords that recruiters and hiring managers are using in LinkedIn and Google searches.

    First, what are the keywords …

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    Posted in Career Development, Job Search, Personal Branding, Social Media

    Baby Boomer Career Development Plans

    When was the last time you had a career development plan? Most of us who joined the workforce, during the 60s, 70s or 80s remember sitting down with our managers once a year to work on a career development plan. That was when you started your career with one company and planned to stay there …

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    Posted in Career Development, entrepreneurship, Personal Branding

    Should Baby Boomers Care About Their Personal Brand?

    Baby Boomers, should you care about your Personal Brand?

    I have written a couple of posts on this topic in the last few months:

    Personal Brand and the Baby Boom Generation Baby Boomer Personal Branding using Social Media

    Each time I have posted links to these posts on a variety of LinkedIn groups.

    I have …

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    Posted in Career Development, Job Search, Personal Branding, Positioning

    Partner with Recruiters to Manage your Career

    Recruiters are an integral part of the hiring process at most companies. There are several things you need to understand about them.

    They are people who like dealing with people. Most recruiters became recruiters because they are social and like helping others.  In general, they are very nice people. They change jobs frequently. We all…
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    Posted in Career Development, Job Search, Personal Branding, Social Media

    Knowing When Your Career Tank is on Empty

    Your career tank can be similar to your automobile gas tank in that you have to fill it up from time to time. You have to make sure you have enough motivation, energy and positive relations with your current employer that if you want to make a change, you can do so relatively painlessly. If …

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    Posted in Career Development, Personal Branding, Positioning, Reputation Management

    3 Key Elements of Your Brand Story

    Your brand story is exactly that, a story. It should tell me who you are in a story format.

    It should NOT be a diatribe of your accomplishments but it should be a short story that tells your passions, your strengths and your goals

    I wrote previously on the process of writing your brand story …

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    Posted in Career Development, Personal Branding

    2 Social Media Tactics for Managing Your Career

    What social media tactics do you use when managing your career?

    Let’s get strategic! When managing your career on social media you are primarily looking for visibility, but with whom?

    Tactic #1 – Identify key individuals

    Typically, there are three kinds of people who you want to be visible to:

    Those who can hire you.…
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    Posted in Career Development, Job Search, Personal Branding, Social Media

    Write a Book to Establish Your Personal Brand

    Have you ever considered publishing a book? When you publish a book it provides customers and others a tangible example of your work, which can establish your personal brand.

    I know, I know…you are saying:

    Come on, write a book? Really? Who would publish a book I wrote? You would!

    In my last post, I …

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    Posted in Career Development, Personal Branding, Success Strategies

    Establishing Your Personal Brand and Credibility Through Blogging

    Do you have a portfolio of work that establishes your personal brand and credibility?

    We live in an economy where your current job could disappear today and the competition for your next job will come from around the globe. How does your next employer know that you “know your stuff”?

    No matter the industry or …

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    Posted in Personal Branding, Social Media

    Your Brand Story – Who Should Write It?

    In developing you personal brand, have you tried to write your brand story? Your brand story should express who you are and not what you have done. It should convey what you stand for, your morals and values.

    Wow that is hard!

    I have taken several of online programs to learn about the process of …

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    Posted in Career Development, Personal Branding, Social Media
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