Category: Social Media

The Twitter Rebrand Is A Warning Sign for Marketers.
NewsSocial MediaSound Branding

The Twitter Rebrand Is A Warning Sign for Marketers

In a surprising move, Twitter has undergone a major transformation, rebranding itself as “X” and replacing its iconic blue bird logo with a sleek, minimalistic design. The unconventional billionaire owner, Elon Musk, has expressed his ambition to transform Twitter into an everything app similar to China’s WeChat. However, this rebranding has left many marketers puzzled …

Twitter X
Corporate BrandingNewsSocial Media

TweetDeck’s Rebranding: Introducing XPro

In an unprecedented move that has sent shockwaves through the Twitterverse, the once-beloved social media management tool, TweetDeck, is undergoing a complete metamorphosis, emerging as the all-powerful XPro! As part of a grand rebranding strategy masterminded by the visionary Elon Musk, Twitter itself has now been rechristened as X, a name that reflects the platform’s …

Twitter X
Brand MysteryCorporate BrandingNewsSocial Media

Elon Musk’s Branding: From Twitter to X

Branding has always been a crucial aspect of marketing and communication. It serves as the face of a company, representing its values, identity, and purpose. Over the years, branding has evolved, adapting to the changing dynamics of consumer behavior and technological advancements. In this article, we will explore the journey of branding, from the iconic …

InfluencerMarketingNewsSocial Media

Threads App Unleashes the Future of Influencer Marketing: Prepare to Revolutionize Your Brand!

Platforms like Instagram have revolutionized the way we connect and engage with others, and now, a new app called Threads is set to take the influencer marketing world by storm. With over 150 million downloads within its first two weeks, the app has caught the attention of brands and marketers worldwide. In this article, we …

InfluencerNewsPersonal BrandingSocial Media

Understanding the Impact of Salary Transparency: Insights from a Tech TikTok Creator

Platforms like TikTok have become powerful tools for individuals to share their stories, expertise, and even their career journeys. One such individual is Charlotte Chaze, a data analyst and tech TikTok creator who recently sparked conversation by posting her salary history on LinkedIn. While Chaze believes in the power of transparency, she also cautions against …

NewsSocial Media

The Power of Influencer Marketing: Embracing Micro-Influencers

Influencer marketing has evolved significantly over the years, from its early days when celebrities like Kim Kardashian and David Dobrik were the go-to influencers for advertisers. Nowadays, the TikTok-ification of social media has caused a surge in the influencer marketing stratosphere. A majority of marketers who buy into influencer marketing are reportedly working with micro-influencers.…

NewsSocial Media

Twitter’s Monetization Program: A Look into Influencer Earnings

Twitter has recently announced its monetization program for content creators on its platform. For the first time, Twitter will share ad revenue with eligible content creators. The program is only accessible in countries where Stripe, a payment platform, supports payouts. Additionally, in order to qualify, individuals must subscribe to Twitter’s membership service, Twitter Blue. All …

MarketingNewsSocial Media

Could Influencers Be the Secret to Saving Hollywood?

The entertainment industry has undergone a significant transformation in recent years. With the advent of social media platforms like TikTok and Instagram, a new breed of celebrities has emerged: influencers. These online stars have amassed massive followings and have become powerful marketing tools for brands across various industries. Hollywood, in particular, has turned to influencers …