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    Prepare Before you Meet, Talk, or Click

    Conference Brainstorm


    You can be anything and do anything with enough preparation and work. To be effective in what message you want to get across to others, you must prepare. If you painstakingly prepare more than most people bother to, it will measurably improve your chances of affecting people the way you want. Some CEOs tell me …

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    Why Optimism Is A Brand’s Best Friend

    What’s your brand vibe and aura? How do people describe your brand style?

    How you choose to share about your challenge and difficulty defines your brand communication style. When you focus on the process you are going through and solutions, it has a better purpose and appeal. Several of my friends have dealt with health …

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