• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Prepare Before you Meet, Talk, or Click

    Conference Brainstorm

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    You can be anything and do anything with enough preparation and work. To be effective in what message you want to get across to others, you must prepare. If you painstakingly prepare more than most people bother to, it will measurably improve your chances of affecting people the way you want. Some CEOs tell me that for every hour they expect to be in front of someone, they give themselves two to three hours of preparation.

    (The rule of thumb of courtiers in Buckingham Palace is that “a one- minute visit with the queen requires three hours of planning.”)

    Preparation increases confidence and optimism and makes you more interesting to whomever you are speaking with. People respond well to someone who is sure of what he or she wants and goes for it. Before you communicate, ask yourself, “What do I want to accomplish in this exchange? What are the reasons to do this—both implicit and explicit? Why should she give a darn? What is the likely outcome of this exchange?” And then, after it’s done ask, “Did I accomplish what I set out to?”

    D.A. (Debra) Benton has been helping great individuals and organizations get even better for over 20 years. Just as exceptional athletes rely on excellent coaching to hone their skills, Debra's clients rely on her advice to advance their careers. She focuses on what is truly important to convert what you and your organization want to be from a vision into a reality. TopCEOCoaches.com ranks her in the World's Top 10 CEO Coaches noting she is the top female. And as conference keynote speaker she is routinely rated in the top 2%. Her client list reads like a “Who's Who” of executives in companies ranging from Microsoft, McDonald's, Kraft, American Express, Merrill Lynch, United Airlines, and PricewaterhouseCoopers to the Washington Beltway and U.S.Border Patrol. *She is the author of ten award-winning and best-selling business books including The Virtual Executive and CEO Material. She has written for the Harvard Business Review, Wall Street Journal, Bloomberg Businessweek, and Fast Company. She has been featured in USA Today, Fortune, The New York Times, and Time; she has appeared on Today Show, Good Morning America, CNN, and CBS with Diane Sawyer. To learn more Debra advising leaders, coaching, facilitating a workshop, or speaking: www.debrabenton.com

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