Tag: phil rosenberg

Brand Yourself AsCareer DevelopmentJob SearchPersonal Branding

8 Ways To Brand Yourself As A SME

(even if you’re a Generalist)

As I discussed in earlier articles, branding yourself as a generalist doesn’t work in today’s search driven market of job shortages and mass competition.

Today’s employers don’t even hire generalists for jobs requiring a generalist. Employers hire subject matter expertise first, then choose the subject matter expert who also has …

Your Resume Brands You As A Commodity
Brand Yourself AsJob SearchPersonal BrandingReputation Management

3 Reasons Your Resume Brands You As A Commodity

You wouldn’t describe yourself as a commodity, would you? Make sure your resume reflects this. 

You especially wouldn’t describe yourself as a commodity when looking for a job. Who would say in a job interview, “You should hire me because I’m exactly the same as everyone else?”

So you’re probably thinking, “I’d never write a …