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    The Key to Making Videos That Turn Into Clicks

    The New York Times had a telling article on small businesses earlier this month.  The piece was called Small Players Seek an Alternative to the Expense of Pay-Per-Click and explained that, while Google Ad Sense was once a fantastic and affordable way of attracting web traffic, it’s become way too expensive.

    It told the story …

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    Posted in Corporate Branding, entrepreneurship, Marketing, Personal Branding

    Personal Branding and Gaffes: Lessons from a Political Consultant

    As the presidential campaign wraps up I wanted to talk to a political consultant, someone who is constantly thinking about how to manage the personal brand of politicians.

    As managing director for SKDKnickerbocker, Stefan Friedman does crisis communications and brand building for corporations, non-profits, unions, and politicians. He also happens to live down the street …

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    Posted in Corporate Branding, Media Branding, Personal Branding, Reputation Management
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