The New York Times had a telling article on small businesses earlier this month. The piece was called Small Players Seek an Alternative to the Expense of Pay-Per-Click and explained that, while Google Ad Sense was once a fantastic and affordable way of attracting web traffic, it’s become way too expensive.
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The Key to Making Videos That Turn Into Clicks
Tagged with: Blogging, Brand Attributes, brand building with video, using video for personal branding
Posted in Corporate Branding, entrepreneurship, Marketing, Personal Branding
Posted in Corporate Branding, entrepreneurship, Marketing, Personal Branding
Personal Branding and Gaffes: Lessons from a Political Consultant
As the presidential campaign wraps up I wanted to talk to a political consultant, someone who is constantly thinking about how to manage the personal brand of politicians.
As managing director for SKDKnickerbocker, Stefan Friedman does crisis communications and brand building for corporations, non-profits, unions, and politicians. He also happens to live down the street …
Tagged with: Brand Attributes, branding, using video for personal branding, video tips
Posted in Corporate Branding, Media Branding, Personal Branding, Reputation Management
Posted in Corporate Branding, Media Branding, Personal Branding, Reputation Management
