Audiences make snap judgments about anyone on camera. Viewers immediately assume someone is hostile if they look slightly angry. A confused look can come across as dopey. A blank face looks snooty or boring. That’s because video amplifies every facial expression—and often viewers don’t stick around to find out if their first impression was wrong. … Read the Rest →
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Blog Archives
Video Presentations: One Easy Way to Keep Them Watching
Tagged with: camera ready, cnn, interviews, manoush, on air, on camera, podcast, presentation, radio, skype, television, Video, YouTube
Posted in Interview, Media Branding, Personal Branding, tv
Posted in Interview, Media Branding, Personal Branding, tv
Future of Work: 4 Steps to Take Right Now
How can we use new digital tools to reframe the work-life debate rather than stress us out?
Is the tech boom fueling a new discussion about gender equality?
Do entrepreneurs have a duty to reinvent the employer/employee relationship for the 21st century?
These are some of the big questions we sought to address at the … Read the Rest →
Tagged with: cali yost, jessica lawrence, marie c. wilson, new tech city, NY Tech Meetup, tech, The Greene Space, wnyc, women, work
Posted in Career Development, Futures, management, Personal Branding
Posted in Career Development, Futures, management, Personal Branding
How to Give a TED Talk
I recently coached three High School teachers to help them deliver “TED-like” talks at a conference on education. The event was held by a very high-profile non-profit organization. These three were no strangers to public speaking—they had years of experience giving speeches, teaching large classes, and appearing on TV. But they needed guidance on how … Read the Rest →
Tagged with: camera ready, conference, Events, presentation, speaking, speech, Ted talk
Posted in Career Development, Personal Branding
Posted in Career Development, Personal Branding
Parent Entrepreneurs: When the Personal Crowds Your Personal Brand
This is the second in my series of mommy entrepreneur profiles. But I need to rename this series because of the feedback I got from said “mommies.” The phrase mommy entrepreneur didn’t sit well with them. My goal was to conjure up images of innovative female businesswomen carving out new ways of integrating work and … Read the Rest →
Tagged with: camera ready, changing careers, entrepreneurship, mother, new tech city, parenting, Rachael Ellison, reworking, Technology, wnyc, women, work-life
Posted in Career Development, entrepreneurship, Me 2.0, Personal Branding
Posted in Career Development, entrepreneurship, Me 2.0, Personal Branding
3 Tips to Making Great Video at Conferences
Why is an internet provider writing blog posts like “3 Ways To Make Your New Brand Bloom” or uploading videos called “3 Tips and 1 Must-Do From (Marketing Expert) Ann Handley”?
With Cox Blue, Cox Communications wants to be a resource for marketing know-how, not just a company that will hook up your wifi. Ever … Read the Rest →
Tagged with: Ann Handley, branding, content strategy, Cox, future of video, Martin Jones, New Media Expo, Thought Leader, YouTube
Posted in Corporate Branding, Media Branding, Social Media, Success Strategies
Posted in Corporate Branding, Media Branding, Social Media, Success Strategies
Author, Publisher, Entrepreneur: Kawasaki’s 3 Steps to Success
I just interviewed Guy Kawasaki, the former Apple evangelist, social media master, and author of 12 books. We met up at the New Media Expo in Las Vegas and talked about how to grow your following and self promote without being icky. He, in particular, was very keen to talk about self-publishing—understandably because his second … Read the Rest →
Tagged with: branding, kawasaki, New Media Expo, niche, self-publishing, Social Media
Posted in Career Development, entrepreneurship, Personal Branding, Social Media
Posted in Career Development, entrepreneurship, Personal Branding, Social Media
Every Brand is a Newsroom in 2013
Newsrooms are still losing jobs—Newsweek, the Cleveland Plain Dealer, The New York Times all recently announced plans to cut more positions. My advice to those people being offered a buyout? Take the money and get ready to be appreciated again. Because now is the best time for a journalist to lose his/her job.
Writing, interviewing, … Read the Rest →
Tagged with: Alyson Shontell, Business Insider, content creation, content marketing, council on foreign relations, David Armano, Deep Focus, Devindra Hardawar, Edelman, GigaOm, human rights watch, Ian Schafer, journalism, Ki Mae Heussner, Magnify, Mashable, new tech city, PR, Samantha Murphy, Steve Rosenbaum, Steve Rubel, tech, VentureBeat, wnyc
Posted in Corporate Branding, Marketing, Media Branding, Personal Branding
Posted in Corporate Branding, Marketing, Media Branding, Personal Branding
Unexpected: What Happened 6 Months Since Publishing My Ebook
6 months ago on June 12, 2012, I published my multimedia ebook Camera Ready: How to Present Your Best Self and Ideas On Air or Online.
After having two kids and “leaning back” in my career (as Anne-Marie Slaughter and Facebook COO Sheryl Sandberg call it) by freelancing part-time for a couple of years, I … Read the Rest →
Tagged with: camera ready, ebook, Gary Vaynerchuk, jobs, multimedia, new tech city, self-publishing, spreecast, Video, wnyc
Posted in authors corner, Career Development, Job Search, Personal Branding
Posted in authors corner, Career Development, Job Search, Personal Branding
INFOGRAPHIC: 10 Tips for Telling Your Story with Video
Check out this infographic for video ideas and tips on how to get your personal brand across well on camera.
My team and I created this as an add-on to my ebook Camera Ready…but even if you don’t need video tips, you might want to consider designing an infographic to supplement and explain your services … Read the Rest →
Tagged with: branding, camera ready, how to, infographic, on air, on camera, Social Media, Video, viral, YouTube
Posted in Marketing, Me 2.0, Personal Branding, Social Media
Posted in Marketing, Me 2.0, Personal Branding, Social Media
Your Chance to Get On-Camera Training. Literally.
Interactive video is the new frontier for getting yourself, your expertise, and your personal brand out there. So I’d like to invite you to be an early adopter and get your on-camera skills sharpened by joining me online: I’m holding a limited number of free on-camera workshops on the live video platform Spreecast.
What will…Read the Rest →
Tagged with: brand building with video, using video to build your personal brand
Posted in Career Development, Education, Personal Branding, workshop
Posted in Career Development, Education, Personal Branding, workshop
