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    Video Editing Success: 5 Must-Have Skills

    In a culture that now routinely watches shorter videos using the screen of a smartphone, the need for high-quality video editing skills has exploded.

    It’s actually something of an understatement to say that “visual content is everything” nowadays. Approximately 90 percent of the information we receive and analyze is coming from our eyes. The effective …

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    Posted in Career Development, Job Search

    Personal Branding and Gaffes: Lessons from a Political Consultant

    As the presidential campaign wraps up I wanted to talk to a political consultant, someone who is constantly thinking about how to manage the personal brand of politicians.

    As managing director for SKDKnickerbocker, Stefan Friedman does crisis communications and brand building for corporations, non-profits, unions, and politicians. He also happens to live down the street …

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    Posted in Corporate Branding, Media Branding, Personal Branding, Reputation Management
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