Tag: video tips

Corporate BrandingMedia BrandingPersonal BrandingReputation Management

Personal Branding and Gaffes: Lessons from a Political Consultant

As the presidential campaign wraps up I wanted to talk to a political consultant, someone who is constantly thinking about how to manage the personal brand of politicians.

As managing director for SKDKnickerbocker, Stefan Friedman does crisis communications and brand building for corporations, non-profits, unions, and politicians. He also happens to live down the street …