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  • The Problem with Gifts of Appreciation

    Sometimes they miss the mark.

    Giving that Starbucks card to the person who doesn’t like coffee.  The gift card to a steakhouse to someone who’s a vegetarian.  Or, the plaque to that person who doesn’t have a wall to put it on.

    And often gifts of recognition are confused with a gift of appreciation. They’re not one in the same.

    Sometimes a well-intentioned gift that’s not really wanted or valued by the other person can actually work in reverse of the original intention for giving the gift.

    And, then some people don’t even want any gifts at all.

    Here’s the actual link just in case.

    When we give a gift our hope is that the recipient understands the intention and the feelings behind the gift.

    When we miss that mark not only does the recipient feel misunderstood and the giver feels not appreciated, your personal brand could suffer because of it.

    How to know the best way to thank someone:

    1. Ask

    As them specifically how they liked to be thanked.  Observe – do they have several plaques on the wall; do they enjoy reading and re-reading notes or emails of praise or would they just like some extra help on a project or to attend an activity.

    2. Listen

    What do they talk about that they appreciate getting or receiving? When?

    3. Understand

    The gift does not have to be expensive. In fact, it’s the words that are spoken and/or written that often make the most difference.

    Even time off can be a very important gift and way of saying thank you to someone in a way that’s meaningful to them.

    Take the time to learn your own language of appreciation and the language of those around you.

    Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.  Maria Duron is founder and moderator of #brandchat- a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers.

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