• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Tips for Creating a LinkedIn Profile that Gets Noticed

    LinkedIn photo from ShutterstockIf you are in business you need to be on LinkedIn. This is also true if you want to be in business. Meaning, if you are in school … now is the PERFECT time to get started on LinkedIn. No matter where you are in your career NOW is the time to spend some time insuring your LinkedIn profile describes you, your goals, your accomplishments and what you bring to the table.

    Your goal should be to help the reader decide:

    Do I want to do business with this person?

    There should be no debate about this point. Your career may depend upon it.

    There is nothing wrong with Facebook, Twitter, YouTube, Google+ or any other Social Networks. It’s just that LinkedIn is the place to be for business.

    Why LinkedIn?

    LinkedIn has become the de facto place for business people to connect. People you want to do business with are on LinkedIn. They will look for you there too. Depending upon what they see they may decide to go all in with you or take a pass on you. Your LinkedIn profile says a lot about you… or it should. Taking the time to insure you put your best foot forward is time well spent.

    If you still need convincing:

    The goal is to make sure you Stand Out, Inform and Engage.

    The ultimate goal is to help you Stand Out In Your Career

    A few initial tips for your profile

    • Current Picture (It should tend towards a professional look)
    • Current Role (Be candid if you are looking for your next challenge)
    • Current goals / deliverables (What are you doing now / What have you accomplished)
    • Degrees / Awards / Activities
    • Professional Associations / Clubs / Non-Profit Work
    • Recommendations (Ask for them AND Reciprocate)
    • Endorsements (Appreciate them)
    • Have a Call to Action (This can help people move in the way you prefer)

    Your profile defines you

    Your Profile should include your goals, your accomplishments, the value you add and the role (or types of projects) you are seeking.

    This is not to imply you are putting yourself out there to work for another company. Maybe that is your goal, but whether you are staying put or considering a move… Your LinkedIn profile lets people know what they can expect when working with you.

    When writing your profile

    • Spell Check – Take special care to insure you have no errors. People DO notice.
    • Grammar Check – An incorrect word or odd turn of phrase can be off-putting and distracting from your message.
    • Pro Tip: Ask a Friend to read your profile.
      • Be Brutally Candid – Ask them to read with a critical eye.
      • Ask them to Read, Review and Rip it to Shreds
      • A friendly face and voice reviewing your profile now can save a lot of time and potential headaches later.
      • Provide guidance if needed. For example, if you are looking to make a dramatic shift in careers ask them to read your profile through that lens.
    • Read, Edit, Re-Read – Be a brutal self-editor, but not too brutal. Let your trusted advisors voices and thoughts come through.

    Endorsements & Recommendations – In follow on posts I will talk more about these. They are important elements to your overall LinkedIn Profile and deserve a dedicated post.

    Pro Tip: Continuity and Brevity Matter

    Make sure your LinkedIn profile makes sense. And that it does so in a quick and consumable manner. People are busy. They may genuinely be interested in you, but they will appreciate you more if you can get your points across in “Bite Sized Chunks.”

    Why do any of this?

    It’s simple.

    • To Stand Out
    • To Inform
    • To Engage

    Remember:

    Your goal should be to help the reader decide:

    Do I want to do business with this person?

    In future posts I’ll be discussing how to leverage your LinkedIn profile to get job offers, to connect with industry leaders and to advance your career.

    In the meantime I’m always open to ideas, suggestions and feedback. I’d like to hear your thoughts. For example, How do you use LinkedIn? and What clever uses of LinkedIn have you seen?

    Share your thoughts in the comments and let’s start a dialogue. Also, if you want to connect with me on LinkedIn… click here.

    dolphfyn / Shutterstock.com

    Jeff is an expert in the Enterprise Content Management industry. He brings over 20 years of Channel Sales, Partner Marketing and Alliance expertise to audiences around the world in speaking engagements and via his writing. He has worked for Microsoft, Kodak, and K2. He is currently consulting with Microsoft and partners to drive Community Engagement and Alliances. Follow him on Twitter @jshuey or on LinkedIn: in/JeffShuey

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