4 Ways Your Personal Brand Wins with No | Personal Branding Blog - Stand Out In Your Career


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  • 4 Ways Your Personal Brand Wins with No

    Refuse Work photo from ShuttestockWithout a doubt technological advancements, especially in digital media, have expanded the way business is carried out. Never before have business transactions and communication been so quick, effective, and cheap. A lot of small businesses and entrepreneurs have this digital revolution to thank, given the ease of starting up a new business endeavor.

    With the help of digital technology, a business can be run with little startup money and the staff of one. However, this convenience in small business has also brought about a new problem: saying no to work. Refusing work for small business can be a real issue for young entrepreneurs looking to establish their brands in a very competitive market. The fear of losing clients very easily leads some businesses to fear to saying no.

    Instances for saying no

    • As a small business, you want to establish credibility with your clients, and make a name for yourself. Given your nature, you will very likely focus on your strengths, and not think so much about diversifying. When a customer asks for something that would make you deviate from your strengths, you have to say no.
    • You have faith in your product, and have trust that it meets the needs of your target audience. Where you are being asked to go outside your niche by changing the product/service, this is as good a time to say no.
    • Sometimes, saying yes to clients leave you in the unwanted position of compromising the quality of your offering. This is an absolute no-no. Under no circumstances should you compromise the quality of your product to cater to a client’s needs.
    • Other times, a client will want work done fast. Speeding up the process will mean spending extra time on the request. Many times, clients will offer to pay for the extra work allocated to their requests. However, where a client shows unwillingness to compensate you for delivering in a shorter time than you are normally comfortable with, it’s not worth saying yes to the request.

    Saying no in a nice way

    • It’s far easier to say no through an email, but you will have instances where you have to say it in person. Many people have a hard time with this, seeing as we are taught as kids to acquiesce. Be respectful and concise as to the reason behind the refusal and most importantly be firm, fair and consistent.
    • Where you can, give an alternative that the customer can follow-up on to get the work they need. If you know another business that can handle the client’s requests, this is a great time to offer their name.
    • Let the client know that you can’t change your product for their needs in a respectful manner. Also, acknowledge their resources but clearly state that you can’t change your process for them. This courteous display might make the client recommend you to others who may require your services.
    • Always remember, you have the power to say no. [tweet this] Saying no is justified to preserve the quality of your business, other customers, and employees (yourself).

    In order to establish your small business, it will be necessary to take a stand and refuse some work requests. This is the only way to ensure you don’t take on work that will destroy you, or degrade the quality of your work. In any case, a client will respect you for being honest with them, and they’ll be more likely to say good things about you, as opposed to the negative feedback they’ll give should you promise to deliver and end up disappointing them.

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    Maria Elena Duron, Small Business Marketing Coach (a.k.a. Maria Duron), helps entrepreneurs and businesses profit personally and professionally. Specializing in creating community, connection and commerce around your brand, Maria Elena focuses on relationship marketing at it's most effective level by engaging, encouraging and empowering team members and leaders to effectively market their brand internally and externally - from buzz to bucks for profitable results. . Maria Elena Duron is creator and moderator of #brandchat recognized as a Top 12 Twitter Chat for Business. She presents seminars for Constant Contact, Brand Yourself, Appreciation at Work, Alginable, Nurph, Marketing Land at several conferences and forums. Duron founded Buzz to Bucks| Word of Mouth Firm providing marketing and appreciation marketing services, workshops and webinars.

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