With her company, Nuuds, which is focused on producing high-quality, enhanced essentials apparel that is inclusive of all body shapes, influencer-turned-business owner Daryl-Ann Denner is revolutionizing the fashion industry. In this post, we’ll look more closely at Denner’s progression from Instagram influencer to business owner, how she’s breaking down boundaries in the fashion industry, and what we can learn about entrepreneurship from her strategy.
Daryl-Ann Denner is a Dallas-based Instagram influencer with over 1.4 million followers. She started her journey as a blogger in 2015, focusing mainly on fashion and outfit posts. At the time, she was a high school chemistry teacher by day and an Instagram influencer by night. However, as her following grew, she decided to quit her job to focus on her family and her influencer career.
Denner reached her breaking point with the flawlessly groomed lifestyle she felt she had to maintain for her followers after giving birth to her son Rhett. She made the decision to stop wearing extensions in 2019 and start presenting herself online as herself, donning more T-shirts and jeans. From that point forward, her fan base increased even more, and she started to see the possibility of something bigger.
Denner had always struggled to find the perfect T-shirt – one that was high-quality, comfortable, and fit her real body type. She realized that many others had the same struggle, and that’s when the idea for Nuuds was born. The brand’s mission is to create clothing that fits “every body,” regardless of size or shape.
Denner’s approach to fashion is all about inclusivity. According to her, everyone has rolls, and everyone has insecurities about their body. That’s why it’s crucial to create clothing that addresses these real issues and makes people feel good in their own skin.
One of the things that sets Nuuds apart from other clothing brands is its approach to fit. Denner knew that she didn’t want to use typical fit models when creating her clothing line. Instead, she used her family members, who represent a wide range of sizes and body types, to fit the clothes to real bodies. This way, she could ensure that the clothing would fit and feel comfortable for everyone.
Nuuds launched in October 2022, and it has already sold over 475,000 units. The brand has 26 employees and is growing rapidly. Denner’s success is a testament to the power of influencer marketing and the importance of creating a brand that resonates with people.
One of the things that makes Nuuds so successful is its commitment to quality. Denner knew that she wanted to create clothing that was not only inclusive but also high-quality and long-lasting. She worked closely with manufacturers to ensure that the fabrics were soft, comfortable, and durable.
Denner is just getting started, but Nuuds has already had a huge impact on the fashion business. In late July 2023, she intends to introduce Tones, a Nuuds-branded line of children’s clothes. She aims to carry on her mission of designing apparel that is suitable for all body types, including children, with her new range.
Denner’s approach to fashion is one that we can all learn from. By focusing on inclusivity, quality, and comfort, she has created a brand that resonates with people and has the potential to change the fashion industry for the better. As influencers continue to make their mark on the business world, we can expect to see more innovators like Denner stepping up to create brands that truly make a difference.
Daryl-Ann Denner’s journey from Instagram influencer to business owner is an inspiration to us all. Her commitment to inclusivity, quality, and comfort is changing the fashion industry for the better. With Nuuds, she has created a brand that resonates with people and has the potential to make a real difference. As influencers continue to make their mark on the business world, we can expect to see more innovators like Denner stepping up to create brands that truly make a difference.
First reported by Fox Business.